{"id":4366,"date":"2026-06-05T08:01:47","date_gmt":"2026-06-05T06:01:47","guid":{"rendered":"https:\/\/www.gruppowise.com\/?page_id=4366"},"modified":"2026-07-21T10:45:53","modified_gmt":"2026-07-21T08:45:53","slug":"the-group","status":"publish","type":"page","link":"https:\/\/www.gruppowise.com\/en\/the-group\/","title":{"rendered":"The Group"},"content":{"rendered":"<p><!-- Page toptag --><\/p>\n<div class=\"page-toptag\">\n<div class=\"container\">\n    <span class=\"page-toptag-eyebrow\"><br \/>\n      <svg class=\"plus\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" aria-hidden=\"true\">\n        <path d=\"M12 4v6M12 14v6M4 12h6M14 12h6\"\/>\n      <\/svg><br \/>\n      <span>.01 \u2014 THE GROUP<\/span><br \/>\n    <\/span><\/p>\n<nav class=\"page-toptag-crumb\" aria-label=\"Breadcrumb\">\n      <span class=\"current\">THE GROUP<\/span><br \/>\n    <\/nav>\n<\/p><\/div>\n<\/div>\n<p><!-- ============================================================\n     HERO \u2014 editorial offset display\n     ============================================================ --><\/p>\n<header class=\"page-hero gruppo-hero gruppo-hero-v4\" data-screen-label=\"01 Hero\">\n<div class=\"gv4-blob\" aria-hidden=\"true\"><\/div>\n<div class=\"container\">\n<div class=\"gv4-grid reveal\">\n<div class=\"gv4-leftcol\">\n        <svg class=\"gv4-plus\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" aria-hidden=\"true\" style=\"width: 100px; height: 100px\">\n          <path d=\"M12 4v6M12 14v6M4 12h6M14 12h6\" style=\"stroke: rgb(255, 255, 255); stroke-width: 0.5px\"\/>\n        <\/svg><\/p>\n<p class=\"gv4-body\" style=\"font-weight: 700;\">\n          One integrated system built around your goals.\n        <\/p>\n<p class=\"gv4-body\">\n          Gruppo WISE is a <strong>Benefit Corporation<\/strong> combining <strong>strategic marketing, communication and events<\/strong> for <strong>B2B, industrial and corporate companies<\/strong>.\n        <\/p>\n<p class=\"gv4-body gv4-body--regular\">\n          For over 18 years, we have helped companies and organisations develop projects focused on relationships, positioning and growth.\n        <\/p>\n<\/p><\/div>\n<h1 class=\"gv4-title\">\n        <span class=\"gv4-line\">Strategy,<\/span><br \/>\n        <span class=\"gv4-line gv4-line--serif\" style=\"font-family: &quot;Saol Display&quot;; font-weight: 300; text-transform: lowercase; color: var(--mint)\">communication<\/span><br \/>\n        <span class=\"gv4-line gv4-line--accent\">and events<span class=\"gv4-dot\" aria-hidden=\"true\" style=\"font-size: 130px\"><\/span><\/span><br \/>\n      <\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<p><!-- ============================================================\n     CHI SIAMO\n     ============================================================ --><\/p>\n<section class=\"section\" data-screen-label=\"02 Who we are\" style=\"height: 9px; padding: 100px 0px 60px\">\n<div class=\"container\">\n<div class=\"section-tagrow reveal\">\n      <span class=\"eyebrow\">.02 \u2014 Who we are<\/span><br \/>\n      <span class=\"eyebrow\">Since 2008<\/span>\n    <\/div>\n<div class=\"section-head\">\n<h2 class=\"section-h2 reveal\">\n        More than an <em>operational supplier.<\/em><br \/>\n      <\/h2>\n<p class=\"section-intro reveal\">\n        Gruppo WISE was founded in <strong>2008<\/strong> and has grown around a clear approach: starting from the client&#8217;s <strong>real business goals<\/strong> to build solutions that are <strong>practical, consistent and sustainable<\/strong> over time.\n      <\/p>\n<\/p><\/div>\n<div class=\"chi-grid\" style=\"height: 424px\">\n<div class=\"chi-cell chi-cell--1 reveal\">\n        <span class=\"chi-num\">.01<\/span><\/p>\n<h3 class=\"chi-h\">Strategy<\/h3>\n<\/p><\/div>\n<div class=\"chi-cell chi-cell--2 reveal\">\n        <span class=\"chi-num\">.02<\/span><\/p>\n<h3 class=\"chi-h\">Positioning<\/h3>\n<\/p><\/div>\n<div class=\"chi-cell chi-cell--3 reveal\">\n        <span class=\"chi-num\">.03<\/span><\/p>\n<h3 class=\"chi-h\">Communication<\/h3>\n<\/p><\/div>\n<div class=\"chi-cell chi-cell--4 reveal\">\n        <span class=\"chi-num\">.04<\/span><\/p>\n<h3 class=\"chi-h\">Relationships<\/h3>\n<\/p><\/div>\n<div class=\"chi-cell chi-cell--5 reveal\">\n        <span class=\"chi-num\">.05<\/span><\/p>\n<h3 class=\"chi-h\">Experiences<\/h3>\n<\/p><\/div>\n<div class=\"chi-cell chi-cell--6 reveal\">\n        <span class=\"chi-num\">.06<\/span><\/p>\n<h3 class=\"chi-h\">Support for <span class=\"chi-light\">growth<\/span><\/h3>\n<\/p><\/div>\n<div class=\"chi-cell chi-cell--foot reveal\" style=\"width: 1280px; height: 100px\">\n<p class=\"chi-foot-text chi-foot-text--mint\">Different areas of expertise integrated within a single system.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- ============================================================\n     SOLUTIONS FIRST (dark)\n     ============================================================ --><\/p>\n<section class=\"section section--dark\" data-screen-label=\"03 Solutions First\">\n<div class=\"dot-bg dot-bg--interactive\"><\/div>\n<div class=\"container\">\n<div class=\"section-tagrow reveal\">\n      <span class=\"eyebrow eyebrow-mint\">.03 \u2014 Our approach<\/span><br \/>\n      <span class=\"eyebrow eyebrow-mint\">Solutions First<\/span>\n    <\/div>\n<div class=\"section-head section-head--anime\">\n<h2 class=\"section-h2 anime-h2 reveal\">\n        <span style=\"font-weight: 500\">Solutions <em style=\"font-family: var(--font-serif); font-weight: 400;; font-style: italic\">First.<\/em><\/span><br \/>\n      <\/h2>\n<p class=\"section-intro reveal\">\n        For us, <strong>communication and events<\/strong> are not separate activities. They are tools designed to help companies achieve <strong>tangible goals<\/strong>.\n      <\/p>\n<\/p><\/div>\n<ul class=\"solutions-list\">\n<li class=\"reveal\"><span class=\"num\">.01<\/span><span class=\"text\"><em>Understand<\/em> before proposing<\/span><\/li>\n<li class=\"reveal\"><span class=\"num\">.02<\/span><span class=\"text\">Analyse the <em>context<\/em><\/span><\/li>\n<li class=\"reveal\"><span class=\"num\">.03<\/span><span class=\"text\">Avoid <em>fragmented<\/em> activities<\/span><\/li>\n<li class=\"reveal\"><span class=\"num\">.04<\/span><span class=\"text\">Build <em>consistent systems<\/em><\/span><\/li>\n<li class=\"reveal\"><span class=\"num\">.05<\/span><span class=\"text\">Connect strategy and <em>execution<\/em><\/span><\/li>\n<li class=\"reveal\"><span class=\"num\">.06<\/span><span class=\"text\">Support the client <em>over time<\/em><\/span><\/li>\n<\/ul><\/div>\n<\/section>\n<p><!-- ============================================================\n     LE DUE ANIME \u2014 semplificato (no foto, no tag)\n     ============================================================ --><\/p>\n<section class=\"section section--dark\" id=\"anime\" data-screen-label=\"04 Two Business Units\" style=\"padding: 100px 0px 80px\">\n<div class=\"dot-bg dot-bg--interactive\"><\/div>\n<div class=\"container\">\n<div class=\"section-tagrow reveal\">\n      <span class=\"eyebrow eyebrow-mint\" style=\"color: var(--paper)\">.04 \u2014 Business Unit<\/span><br \/>\n      <span class=\"eyebrow eyebrow-mint\" style=\"color: var(--paper)\">WISE + WISE Eventi<\/span>\n    <\/div>\n<div class=\"section-head section-head--anime\">\n<h2 class=\"section-h2 anime-h2 reveal\">\n        <span style=\"font-weight: 500\">Two Business Units.<\/span><br \/>\n        <span class=\"anime-h2-sub\" style=\"font-family: var(--font-sans); font-style: normal; font-weight: 500;\">One strategic direction.<\/span><br \/>\n      <\/h2>\n<p class=\"section-intro reveal\">\n        Gruppo WISE is organised into <strong>two core areas<\/strong> that work in an integrated way while retaining complementary skills and specialisations.\n      <\/p>\n<\/p><\/div>\n<div class=\"bu-split\">\n      <a href=\"https:\/\/www.gruppowise.com\/en\/wise\/\" class=\"bu-half bu-half--wise\" data-cursor=\"hot\"><br \/>\n        <img decoding=\"async\" src=\"assets\/wise-photo.jpg\" alt=\"\" class=\"bu-half-photo\" aria-hidden=\"true\" \/><\/p>\n<div class=\"bu-half-bg\" aria-hidden=\"true\"><\/div>\n<div class=\"bu-half-content\">\n          <span class=\"bu-half-num\" style=\"color: rgb(0, 0, 0)\">.01<\/span><br \/>\n          <span class=\"bu-half-tag\" style=\"color: rgb(0, 0, 0)\">Communication<\/span><\/p>\n<h3 class=\"bu-half-title bu-half-title--logo\" style=\"margin: 28px 0px 18px\">\n            <img decoding=\"async\" src=\"assets\/wise-logo-black.png\" alt=\"WISE\" class=\"bu-half-logo bu-half-logo--wise\" style=\"width: 150px\" \/><br \/>\n          <\/h3>\n<p>          <span class=\"bu-half-cta\"><br \/>\n            Discover WISE<br \/>\n            <svg width=\"14\" height=\"10\" viewBox=\"0 0 14 10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M1 5 H13 M9 1 L13 5 L9 9\"\/><\/svg><br \/>\n          <\/span>\n        <\/div>\n<p>      <\/a><br \/>\n      <a href=\"https:\/\/www.gruppowise.com\/en\/wise-eventi\/\" class=\"bu-half bu-half--eventi\" data-cursor=\"hot\"><br \/>\n        <img decoding=\"async\" src=\"assets\/eventi-photo.png\" alt=\"\" class=\"bu-half-photo\" aria-hidden=\"true\" \/><\/p>\n<div class=\"bu-half-bg\" aria-hidden=\"true\"><\/div>\n<div class=\"bu-half-content\">\n          <span class=\"bu-half-num\" style=\"color: rgb(0, 0, 0)\">.02<\/span><br \/>\n          <span class=\"bu-half-tag\" style=\"color: rgb(0, 0, 0)\">Corporate events<\/span><\/p>\n<h3 class=\"bu-half-title bu-half-title--logo\">\n            <img decoding=\"async\" src=\"assets\/wise-eventi-logo-black-vertical.png\" alt=\"WISE Eventi\" class=\"bu-half-logo bu-half-logo--eventi\" \/><br \/>\n          <\/h3>\n<p>          <span class=\"bu-half-cta\"><br \/>\n            Discover WISE Eventi<br \/>\n            <svg width=\"14\" height=\"10\" viewBox=\"0 0 14 10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M1 5 H13 M9 1 L13 5 L9 9\"\/><\/svg><br \/>\n          <\/span>\n        <\/div>\n<p>      <\/a>\n    <\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- ============================================================\n     FOCUS INDUSTRIALE\n     ============================================================ --><\/p>\n<section class=\"section\" data-screen-label=\"05 Focus\" style=\"height: 996px; padding: 80px 0px 100px\">\n<div class=\"container\">\n<div class=\"section-tagrow reveal\">\n      <span class=\"eyebrow\">.05 \u2014 B2B Focus<\/span><br \/>\n      <span class=\"eyebrow\">Industry &amp; manufacturing<\/span>\n    <\/div>\n<div class=\"section-head focus-head\">\n<div class=\"focus-left\">\n<h2 class=\"section-h2 reveal\">\n          <span>We understand industrial companies <em>from the inside.<\/em><\/span><br \/>\n        <\/h2>\n<div class=\"focus-photo reveal\">\n          <video src=\"assets\/focus-industriali.mp4\" autoplay muted loop playsinline preload=\"auto\" poster=\"assets\/focus-industriali.jpg\" aria-hidden=\"true\"><\/video><\/p>\n<div class=\"focus-photo-cap\">\n            <span class=\"focus-photo-cap-title\">Where <em>industrial value<\/em><br \/>takes shape.<\/span>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"focus-right reveal\">\n<p class=\"focus-right-body\">\n          Over the years, we have developed <strong>specialist expertise<\/strong> in industrial and manufacturing B2B. We work with established companies operating in complex markets, technical supply chains and competitive environments. We understand <strong>commercial dynamics, decision-making processes, technical language<\/strong> and the support required to drive growth.\n        <\/p>\n<ul class=\"focus-col\">\n<li><span class=\"num\">.01<\/span><span class=\"text\">Commercial dynamics<\/span><\/li>\n<li><span class=\"num\">.02<\/span><span class=\"text\"><em>Decision-making processes<\/em><\/span><\/li>\n<li><span class=\"num\">.03<\/span><span class=\"text\">Technical language<\/span><\/li>\n<li><span class=\"num\">.04<\/span><span class=\"text\"><em>Buyer needs<\/em><\/span><\/li>\n<li><span class=\"num\">.05<\/span><span class=\"text\">Positioning challenges<\/span><\/li>\n<li><span class=\"num\">.06<\/span><span class=\"text\"><em>Growth support<\/em><\/span><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"section section--dark\" data-screen-label=\"06 Benefit\">\n<div class=\"dot-bg dot-bg--interactive\"><\/div>\n<div class=\"container\">\n<div class=\"section-tagrow reveal\">\n      <span class=\"eyebrow eyebrow-mint\">.06 \u2014 Benefit Corporation<\/span><br \/>\n      <span class=\"eyebrow eyebrow-mint\">Since 2022<\/span>\n    <\/div>\n<div class=\"section-head section-head--anime\">\n<h2 class=\"section-h2 anime-h2 reveal\">\n        <span style=\"font-weight: 500\">Creating value<\/span><br \/>\n        <span class=\"anime-h2-sub\" style=\"font-weight: 500;\">beyond <em style=\"font-family: var(--font-serif); ; font-style: italic\">business.<\/em><\/span><br \/>\n      <\/h2>\n<p class=\"section-intro reveal\">\n        Since <strong>2022<\/strong>, Gruppo WISE has been a <strong>Benefit Corporation<\/strong>. We believe in a business model capable of creating economic value while generating a <strong>positive impact for people, local communities, the environment and stakeholders<\/strong>.\n      <\/p>\n<\/p><\/div>\n<div class=\"benefit-stage\" id=\"benefitStage\" style=\"width: 1180px\">\n<div class=\"benefit-stage-inner\">\n<div class=\"benefit-phrase\" data-step=\"0\">\n          <span class=\"benefit-phrase-num\">.01<\/span><br \/>\n          <span class=\"benefit-phrase-text\">The way we <em>work<\/em><\/span>\n        <\/div>\n<div class=\"benefit-phrase\" data-step=\"1\">\n          <span class=\"benefit-phrase-num\">.02<\/span><br \/>\n          <span class=\"benefit-phrase-text\">The <em>relationships<\/em> we build<\/span>\n        <\/div>\n<div class=\"benefit-phrase\" data-step=\"2\">\n          <span class=\"benefit-phrase-num\">.03<\/span><br \/>\n          <span class=\"benefit-phrase-text\">The <em>projects<\/em> we develop<\/span>\n        <\/div>\n<div class=\"benefit-phrase\" data-step=\"3\">\n          <span class=\"benefit-phrase-num\">.04<\/span><br \/>\n          <span class=\"benefit-phrase-text\">The <em>responsibilities<\/em> we choose to take on<\/span>\n        <\/div>\n<\/p><\/div>\n<div class=\"benefit-progress\">\n        <span class=\"benefit-dot\" data-step=\"0\"><\/span><br \/>\n        <span class=\"benefit-dot\" data-step=\"1\"><\/span><br \/>\n        <span class=\"benefit-dot\" data-step=\"2\"><\/span><br \/>\n        <span class=\"benefit-dot\" data-step=\"3\"><\/span>\n      <\/div>\n<\/p><\/div>\n<div class=\"section-rule-cta reveal\">\n      <a href=\"https:\/\/www.gruppowise.com\/en\/sustainability\/\" class=\"btn-link-rule\" data-cursor=\"hot\"><br \/>\n        Discover our commitment<br \/>\n        <svg width=\"16\" height=\"12\" viewBox=\"0 0 14 10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M1 5 H13 M9 1 L13 5 L9 9\"\/><\/svg><br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- ============================================================\n     CLIENTI\n     ============================================================ --><\/p>\n<section class=\"section\" data-screen-label=\"07 Clients\">\n<div class=\"container\">\n<div class=\"section-tagrow reveal\">\n      <span class=\"eyebrow\">.07 \u2014 Clients<\/span><br \/>\n      <span class=\"eyebrow\">Long-term partners<\/span>\n    <\/div>\n<div class=\"section-head\">\n<h2 class=\"section-h2 reveal\">\n        <span>Companies and organisations<\/span><br \/>\n        <span>we <em>work with.<\/em><\/span><br \/>\n      <\/h2>\n<p class=\"section-intro reveal\">\n        Over the years, we have worked with <strong>industrial companies, corporate groups, institutions and organisations<\/strong> operating in different markets but sharing the need to build solid, consistent projects with a <em>long-term<\/em> perspective.\n      <\/p>\n<\/p><\/div>\n<ul class=\"il-gruppo-client-list\">\n<li>METRA<\/li>\n<li><em>Bedeschi<\/em><\/li>\n<li>Gefran<\/li>\n<li><em>ITAP<\/em><\/li>\n<li>Metallurgica San Marco<\/li>\n<li><em>Duferco<\/em><\/li>\n<li>Streparava<\/li>\n<li><em>Mercury<\/em><\/li>\n<li>Chiesi Italia<\/li>\n<li><em>Mori2A<\/em><\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>.01 \u2014 THE GROUP THE GROUP One integrated system built around your goals. Gruppo WISE is a Benefit Corporation combining strategic marketing, communication and events for B2B, industrial and corporate companies. For over 18 years, we have helped companies and organisations develop projects focused on relationships, positioning and growth. Strategy, communication and events .02 \u2014 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-page-claude.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-4366","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Integrated Marketing &amp; Communication Agency - Gruppo WISE<\/title>\n<meta name=\"description\" content=\"We are an integrated marketing and communication agency supporting companies through co-design processes to define value propositions and business strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gruppowise.com\/en\/the-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrated Marketing &amp; Communication Agency - 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