{"id":4539,"date":"2026-06-05T08:04:35","date_gmt":"2026-06-05T06:04:35","guid":{"rendered":"https:\/\/www.gruppowise.com\/?page_id=4539"},"modified":"2026-07-27T17:06:13","modified_gmt":"2026-07-27T15:06:13","slug":"the-method","status":"publish","type":"page","link":"https:\/\/www.gruppowise.com\/en\/the-method\/","title":{"rendered":"The Method"},"content":{"rendered":"<p><!-- Page toptag --><\/p>\n<div class=\"page-toptag\">\n<div class=\"container\">\n    <span class=\"page-toptag-eyebrow\"><br \/>\n      <svg class=\"plus\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" aria-hidden=\"true\">\n        <path d=\"M12 4v6M12 14v6M4 12h6M14 12h6\" style=\"stroke: rgb(255, 255, 255)\"\/>\n      <\/svg><br \/>\n      <span>.07 \u2014 THE METHOD<\/span><br \/>\n    <\/span><\/p>\n<nav class=\"page-toptag-crumb\" aria-label=\"Breadcrumb\">\n      <span class=\"current\">THE METHOD<\/span><br \/>\n    <\/nav>\n<\/p><\/div>\n<\/div>\n<p><!-- ============================================================\n     HERO METODO \u2014 dark, dots, animated rings\n     ============================================================ --><\/p>\n<header class=\"v4-hero v4-hero--dark\" data-screen-label=\"01 Hero\">\n<div class=\"v4-blob\" aria-hidden=\"true\"><\/div>\n<div class=\"container\">\n<div class=\"v4-grid reveal\">\n<div class=\"v4-leftcol\">\n        <svg class=\"v4-plus\" viewBox=\"0 0 24 24\" fill=\"none\" stroke-linecap=\"round\" aria-hidden=\"true\">\n          <path d=\"M12 4v6M12 14v6M4 12h6M14 12h6\"\/>\n        <\/svg><\/p>\n<p class=\"v4-body\">We do not start from a brief. We start with a <strong style=\"color: rgb(255, 255, 255)\">multidimensional analysis<\/strong>: perceived and actual positioning, communication gaps and untapped opportunities.<\/p>\n<p class=\"v4-body v4-body--regular\">Only then do we build the system.<\/p>\n<\/p><\/div>\n<h1 class=\"v4-title\">\n        <span class=\"v4-line v4-line--accent\">STRATEGY<\/span><br \/>\n        <span class=\"v4-line v4-line--serif\">before<\/span><br \/>\n        <span class=\"v4-line v4-line--accent\">TACTICS<\/span><br \/>\n        <span class=\"v4-line v4-line--serif\">leading to<\/span><br \/>\n        <span class=\"v4-line v4-line--accent\">IMPACT<span class=\"v4-dot\" aria-hidden=\"true\"><\/span><\/span><br \/>\n      <\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<p><!-- ============================================================\n     INTRO \u2014 perch\u00e9 il metodo\n     ============================================================ --><\/p>\n<section class=\"section section--metodo-intro section--dark\" data-screen-label=\"02 Intro\" style=\"padding: 50px 0px 36px\">\n<div class=\"dot-bg dot-bg--interactive\"><\/div>\n<div class=\"container\">\n<div class=\"section-tagrow reveal\">\n      <span class=\"eyebrow eyebrow-mint\">.02 \u2014 Approach<\/span><br \/>\n      <span class=\"eyebrow eyebrow-mint\">Built around industry<\/span>\n    <\/div>\n<div class=\"section-head section-head--anime\">\n<h2 class=\"section-h2 anime-h2 reveal\">\n        <span style=\"font-weight: 500\">A method built<\/span><br \/>\n        <span class=\"anime-h2-sub\">around the dynamics of <em>industrial companies.<\/em><\/span><br \/>\n      <\/h2>\n<\/p><\/div>\n<div class=\"wcb reveal\" id=\"wcb\" aria-label=\"What you would, could, should B2B\">\n<div class=\"wcb-line\">\n        <span class=\"wcb-static\">What you<\/span><br \/>\n        <span class=\"wcb-rotator\"><br \/>\n          <span class=\"wcb-sizer\" aria-hidden=\"true\">should<\/span><br \/>\n          <span class=\"wcb-word is-active\" data-i=\"0\">would<\/span><br \/>\n          <span class=\"wcb-word\" data-i=\"1\">could<\/span><br \/>\n          <span class=\"wcb-word\" data-i=\"2\">should<\/span><br \/>\n        <\/span><br \/>\n        <span class=\"wcb-static\">B2B<span class=\"wcb-dot\" aria-hidden=\"true\"><\/span><\/span>\n      <\/div>\n<div class=\"wcb-caps\">\n<div class=\"wcb-cap is-active\" data-i=\"0\">\n<p class=\"wcb-cap-lead\"><strong>Where you would like to be.<\/strong> We start from your ambitions to understand where you want to go.<\/p>\n<p class=\"wcb-cap-body\">Ambition is the starting point. Understanding goals, expectations and vision means defining where the brand wants to go and the role it intends to play in its market.<\/p>\n<\/p><\/div>\n<div class=\"wcb-cap\" data-i=\"1\">\n<p class=\"wcb-cap-lead\"><strong>Where you could be.<\/strong> We analyse your potential to understand how far you can go.<\/p>\n<p class=\"wcb-cap-body\">Through analysis, listening and Brand Assessment, opportunities that often remain unexplored come to light. This is where potential takes shape and becomes a set of tangible growth scenarios.<\/p>\n<\/p><\/div>\n<div class=\"wcb-cap\" data-i=\"2\">\n<p class=\"wcb-cap-lead\"><strong>Where you should be.<\/strong> We define the direction to understand where it makes strategic sense to go.<\/p>\n<p class=\"wcb-cap-body\">Strategy defines the direction. Not what is merely desirable, but what is most consistent with the market, the objectives and the company&#8217;s distinctive value. From this comes a clear, measurable path focused on impact.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"wcb-track\" aria-hidden=\"true\">\n        <span class=\"wcb-step is-active\" data-i=\"0\"><\/span><br \/>\n        <span class=\"wcb-step\" data-i=\"1\"><\/span><br \/>\n        <span class=\"wcb-step\" data-i=\"2\"><\/span>\n      <\/div>\n<\/p><\/div>\n<p class=\"metodo-intro-foot reveal\">\n      This is why the WISE method integrates analysis, strategy,<br \/>organisation and continuous monitoring.\n    <\/p>\n<\/p><\/div>\n<\/section>\n<p><!-- ============================================================\n     LE 3 FASI \u2014 animated big cards\n     ============================================================ --><\/p>\n<section class=\"section section--metodo-fasi section--dark\" id=\"le-3-fasi\" data-screen-label=\"03 Phases\" style=\"height: 1250px; padding: 51px 0px 32px\">\n<div class=\"dot-bg dot-bg--interactive\"><\/div>\n<div class=\"container\">\n<div class=\"section-tagrow reveal\">\n      <span class=\"eyebrow eyebrow-mint\">.03 \u2014 The 3 phases<\/span><br \/>\n      <span class=\"eyebrow eyebrow-mint\">Brand Assessment \u00b7 Plan \u00b7 Performance<\/span>\n    <\/div>\n<div class=\"section-head section-head--anime\">\n<h2 class=\"section-h2 anime-h2 reveal\">\n        <span style=\"font-weight: 500\">Three phases.<\/span><br \/>\n        <span class=\"anime-h2-sub\">One strategic <em>direction.<\/em><\/span><br \/>\n      <\/h2>\n<p class=\"section-intro reveal\">\n        From context to results. A structured process combining <strong>analysis, strategy and performance<\/strong>.\n      <\/p>\n<\/p><\/div>\n<div class=\"metodo-fasi-grid\">\n<article class=\"metodo-fase reveal\" data-cursor=\"hot\">\n<div class=\"metodo-fase-visual\">\n          <svg viewBox=\"0 0 240 240\" aria-hidden=\"true\">\n            <circle class=\"metodo-fase-ring\" cx=\"120\" cy=\"120\" r=\"118\" fill=\"none\" stroke=\"rgba(0,255,205,0.4)\" stroke-width=\"1\" \/>\n            <circle class=\"metodo-fase-ring metodo-fase-ring--inner\" cx=\"120\" cy=\"120\" r=\"84\" fill=\"none\" stroke=\"rgba(0,255,205,0.6)\" stroke-width=\"1\" stroke-dasharray=\"3 5\" \/>\n            <circle class=\"metodo-fase-orbit\" cx=\"120\" cy=\"2\" r=\"4\" fill=\"#00ffcd\" \/>\n          <\/svg><br \/>\n          <span class=\"metodo-fase-num\">.01<\/span><br \/>\n          <span class=\"metodo-fase-display\">Brand<br \/><em>Assessment.<\/em><\/span>\n        <\/div>\n<div class=\"metodo-fase-body\">\n          <span class=\"metodo-fase-eyebrow\">Analysis and strategic definition<\/span><\/p>\n<p class=\"metodo-fase-desc\">\n            We examine the <strong>business context<\/strong>, the market, competitors and perceived positioning. We analyse identity, existing tools, digital presence, sales communication and industry benchmarks to identify <em>gaps, critical issues and strategic opportunities<\/em>.\n          <\/p>\n<div class=\"metodo-fase-deliverables\">\n            <span class=\"metodo-fase-deliverables-label\">What it delivers<\/span><\/p>\n<ul>\n<li>Strategic assessment<\/li>\n<li>Positioning analysis<\/li>\n<li>Identification of communication gaps<\/li>\n<li>Strategic priorities<\/li>\n<li>Development direction<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/article>\n<article class=\"metodo-fase reveal\" data-cursor=\"hot\">\n<div class=\"metodo-fase-visual\">\n          <svg viewBox=\"0 0 240 240\" aria-hidden=\"true\">\n            <circle class=\"metodo-fase-ring\" cx=\"120\" cy=\"120\" r=\"118\" fill=\"none\" stroke=\"rgba(0,255,205,0.4)\" stroke-width=\"1\" \/>\n            <rect class=\"metodo-fase-grid\" x=\"56\" y=\"56\" width=\"128\" height=\"128\" fill=\"none\" stroke=\"rgba(0,255,205,0.5)\" stroke-width=\"1\" stroke-dasharray=\"2 5\" \/>\n            <line x1=\"120\" y1=\"36\" x2=\"120\" y2=\"204\" stroke=\"rgba(0,255,205,0.35)\" stroke-width=\"1\" \/>\n            <line x1=\"36\" y1=\"120\" x2=\"204\" y2=\"120\" stroke=\"rgba(0,255,205,0.35)\" stroke-width=\"1\" \/>\n            <circle class=\"metodo-fase-orbit metodo-fase-orbit--rev\" cx=\"220\" cy=\"120\" r=\"4\" fill=\"#00ffcd\" \/>\n          <\/svg><br \/>\n          <span class=\"metodo-fase-num\">.02<\/span><br \/>\n          <span class=\"metodo-fase-display\">Operational<br \/><em>Plan.<\/em><\/span>\n        <\/div>\n<div class=\"metodo-fase-body\">\n          <span class=\"metodo-fase-eyebrow\">Organisation and planning<\/span><\/p>\n<p class=\"metodo-fase-desc\">\n            We turn the analysis into a <strong>concrete operating system<\/strong>. We define objectives, priorities, tools, timelines, responsibilities and KPIs to build an <em>ecosystem aligned<\/em> with the company&#8217;s goals.\n          <\/p>\n<div class=\"metodo-fase-deliverables\">\n            <span class=\"metodo-fase-deliverables-label\">What it delivers<\/span><\/p>\n<ul>\n<li>Strategic plan<\/li>\n<li>Operational roadmap<\/li>\n<li>Content plan<\/li>\n<li>Tool ecosystem<\/li>\n<li>KPIs and metrics<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/article>\n<article class=\"metodo-fase reveal\" data-cursor=\"hot\">\n<div class=\"metodo-fase-visual\">\n          <svg viewBox=\"0 0 240 240\" aria-hidden=\"true\">\n            <circle class=\"metodo-fase-ring\" cx=\"120\" cy=\"120\" r=\"118\" fill=\"none\" stroke=\"rgba(0,255,205,0.4)\" stroke-width=\"1\" \/>\n            <polyline class=\"metodo-fase-chart\" points=\"40,180 80,150 110,160 140,90 180,60\" fill=\"none\" stroke=\"rgba(0,255,205,0.85)\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n            <circle class=\"metodo-fase-chart-dot\" cx=\"140\" cy=\"90\" r=\"5\" fill=\"#00ffcd\" \/>\n            <line x1=\"36\" y1=\"200\" x2=\"204\" y2=\"200\" stroke=\"rgba(0,255,205,0.3)\" stroke-width=\"1\" \/>\n          <\/svg><br \/>\n          <span class=\"metodo-fase-num\">.03<\/span><br \/>\n          <span class=\"metodo-fase-display\"><em>Performance.<\/em><\/span>\n        <\/div>\n<div class=\"metodo-fase-body\">\n          <span class=\"metodo-fase-eyebrow\">Continuous monitoring and optimisation<\/span><\/p>\n<p class=\"metodo-fase-desc\">\n            We monitor activities, results and strategic progress through <strong>KPIs, data and qualitative feedback<\/strong>. The goal is not to produce deliverables, but to build a <em>system capable of evolving<\/em> alongside the company.\n          <\/p>\n<div class=\"metodo-fase-deliverables\">\n            <span class=\"metodo-fase-deliverables-label\">What it delivers<\/span><\/p>\n<ul>\n<li>Periodic reports<\/li>\n<li>KPI monitoring<\/li>\n<li>Strategic optimisation<\/li>\n<li>Review of activities and tools<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/article><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- ============================================================\n     MISURARE IL VALORE\n     ============================================================ --><\/p>\n<section class=\"section section--metodo-misura section--dark\" data-screen-label=\"04 Measurement\" style=\"padding: 6px 0px 35px\">\n<div class=\"dot-bg dot-bg--interactive\"><\/div>\n<div class=\"container\">\n<div class=\"section-tagrow reveal\">\n      <span class=\"eyebrow eyebrow-mint\">.04 \u2014 Measurement<\/span><br \/>\n      <span class=\"eyebrow eyebrow-mint\">Quality over output<\/span>\n    <\/div>\n<div class=\"section-head\">\n<h2 class=\"section-h2 reveal\">\n        <span style=\"font-weight: 500\">Measuring<\/span><br \/>\n        <span><em>value.<\/em><\/span><br \/>\n      <\/h2>\n<p class=\"section-intro reveal\">\n        Industrial companies invest in <strong>tools, content and communication<\/strong> to generate tangible results. This is why our approach always integrates objectives, KPIs, monitoring, data interpretation and continuous optimisation.\n      <\/p>\n<\/p><\/div>\n<div class=\"metodo-misura-grid\">\n<article class=\"metodo-misura-circle reveal\" data-cursor=\"hot\">\n<div class=\"metodo-misura-circle-ring\">\n          <svg viewBox=\"0 0 200 200\" aria-hidden=\"true\">\n            <circle class=\"ring\" cx=\"100\" cy=\"100\" r=\"99.5\" fill=\"none\" stroke=\"#00ffcd\" stroke-width=\"1.5\" \/>\n          <\/svg><br \/>\n          <span class=\"metodo-misura-circle-num\">.01<\/span><br \/>\n          <span class=\"metodo-misura-circle-title\">Objectives<\/span>\n        <\/div>\n<\/article>\n<article class=\"metodo-misura-circle reveal\" data-cursor=\"hot\">\n<div class=\"metodo-misura-circle-ring\">\n          <svg viewBox=\"0 0 200 200\" aria-hidden=\"true\">\n            <circle class=\"ring\" cx=\"100\" cy=\"100\" r=\"99.5\" fill=\"none\" stroke=\"#00ffcd\" stroke-width=\"1.5\" \/>\n          <\/svg><br \/>\n          <span class=\"metodo-misura-circle-num\">.02<\/span><br \/>\n          <span class=\"metodo-misura-circle-title\">KPI<\/span>\n        <\/div>\n<\/article>\n<article class=\"metodo-misura-circle reveal\" data-cursor=\"hot\">\n<div class=\"metodo-misura-circle-ring\">\n          <svg viewBox=\"0 0 200 200\" aria-hidden=\"true\">\n            <circle class=\"ring\" cx=\"100\" cy=\"100\" r=\"99.5\" fill=\"none\" stroke=\"#00ffcd\" stroke-width=\"1.5\" \/>\n          <\/svg><br \/>\n          <span class=\"metodo-misura-circle-num\">.03<\/span><br \/>\n          <span class=\"metodo-misura-circle-title\">Monitoring<\/span>\n        <\/div>\n<\/article>\n<article class=\"metodo-misura-circle reveal\" data-cursor=\"hot\">\n<div class=\"metodo-misura-circle-ring\">\n          <svg viewBox=\"0 0 200 200\" aria-hidden=\"true\">\n            <circle class=\"ring\" cx=\"100\" cy=\"100\" r=\"99.5\" fill=\"none\" stroke=\"#00ffcd\" stroke-width=\"1.5\" \/>\n          <\/svg><br \/>\n          <span class=\"metodo-misura-circle-num\">.04<\/span><br \/>\n          <span class=\"metodo-misura-circle-title\">Data<br \/>interpretation<\/span>\n        <\/div>\n<\/article>\n<article class=\"metodo-misura-circle reveal\" data-cursor=\"hot\">\n<div class=\"metodo-misura-circle-ring\">\n          <svg viewBox=\"0 0 200 200\" aria-hidden=\"true\">\n            <circle class=\"ring\" cx=\"100\" cy=\"100\" r=\"99.5\" fill=\"none\" stroke=\"#00ffcd\" stroke-width=\"1.5\" \/>\n          <\/svg><br \/>\n          <span class=\"metodo-misura-circle-num\">.05<\/span><br \/>\n          <span class=\"metodo-misura-circle-title\">Continuous<br \/>optimisation<\/span>\n        <\/div>\n<\/article><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- ============================================================\n     IL PUNTO \u2014 animated text reveal on light bg with rings on left\n     ============================================================ --><\/p>\n<section class=\"section section--metodo-callout section--dark\" data-screen-label=\"04b Callout\" style=\"padding: 35px 0px 120px\">\n<div class=\"dot-bg dot-bg--interactive\" aria-hidden=\"true\"><\/div>\n<div class=\"container metodo-callout-eyebrow-wrap\">\n    <span class=\"metodo-callout-light-eyebrow\"><span class=\"cb-eyebrow-dot\"><\/span><span>The point<\/span><\/span>\n  <\/div>\n<div class=\"container\">\n<p class=\"metodo-statement reveal\">\n      <span class=\"metodo-statement-line metodo-statement-line--muted\">We do not measure <span class=\"metodo-strike\">quantity<\/span>.<\/span><br \/>\n      <span class=\"metodo-statement-line metodo-statement-line--lead\">We measure<br \/><span class=\"metodo-q\">impact<\/span>.<\/span>\n    <\/p>\n<\/p><\/div>\n<\/section>\n<p><!-- ============================================================\n     CTA finale \u2014 \"Hai un progetto in mente?\"\n     ============================================================ --><\/p>\n<section 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<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>.07 \u2014 THE METHOD THE METHOD We do not start from a brief. We start with a multidimensional analysis: perceived and actual positioning, communication gaps and untapped opportunities. Only then do we build the system. STRATEGY before TACTICS leading to IMPACT .02 \u2014 Approach Built around industry A method built around the dynamics of industrial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-page-claude.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-4539","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Method - Gruppo WISE<\/title>\n<meta name=\"description\" content=\"We start with a multidimensional analysis: perceived and actual positioning, communication gaps and untapped opportunities. 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