{"id":4873,"date":"2026-06-05T08:07:00","date_gmt":"2026-06-05T06:07:00","guid":{"rendered":"https:\/\/www.gruppowise.com\/?page_id=4873"},"modified":"2026-09-15T16:41:07","modified_gmt":"2026-09-15T14:41:07","slug":"utilities","status":"publish","type":"page","link":"https:\/\/www.gruppowise.com\/en\/sectors\/utilities\/","title":{"rendered":"Utilities"},"content":{"rendered":"<p><!-- Page toptag --><\/p>\n<div class=\"page-toptag\">\n<div class=\"container\">\n    <span class=\"page-toptag-eyebrow\"><br \/>\n      <svg class=\"plus\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" aria-hidden=\"true\">\n        <path d=\"M12 4v6M12 14v6M4 12h6M14 12h6\" style=\"stroke: rgb(255, 255, 255)\"\/>\n      <\/svg><br \/>\n      <span>.10 \u2014 UTILITIES<\/span><br \/>\n    <\/span><\/p>\n<nav class=\"page-toptag-crumb\" aria-label=\"Breadcrumb\">\n      <a href=\"https:\/\/www.gruppowise.com\/en\/wise\/\" data-cursor=\"hot\">WISE<\/a><br \/>\n      <span class=\"sep\">\/<\/span><br \/>\n      <a href=\"https:\/\/www.gruppowise.com\/en\/sectors\/\" data-cursor=\"hot\">Who we work with<\/a><br \/>\n      <span class=\"sep\">\/<\/span><br \/>\n      <span class=\"current\">UTILITIES<\/span><br \/>\n    <\/nav>\n<\/p><\/div>\n<\/div>\n<p><!-- ============================================================\n     HERO settore \u2014 full-bleed photo + gradient, white text\n     ============================================================ --><\/p>\n<header class=\"met-hero2 section--dark\" id=\"metHero\" data-screen-label=\"01 Hero\">\n<div class=\"met-hero2-bg\" aria-hidden=\"true\">\n    <video class=\"met-hero2-video\" autoplay muted loop playsinline preload=\"auto\" poster=\"assets\/settori\/green.jpg\"><source src=\"assets\/settori\/video\/utilities.mp4\" type=\"video\/mp4\" \/><\/video>\n  <\/div>\n<div class=\"met-hero2-veil\" aria-hidden=\"true\"><\/div>\n<div class=\"v4-blob met-hero2-blob\" aria-hidden=\"true\"><\/div>\n<div class=\"dot-bg dot-bg--interactive met-hero2-dotbg\"><\/div>\n<div class=\"met-hero2-dots\" aria-hidden=\"true\"><\/div>\n<div class=\"container\">\n<div class=\"met-hero2-inner reveal\">\n      <span class=\"met-hero2-eyebrow\"><br \/>\n        <span class=\"met-hero2-rule\" aria-hidden=\"true\"><\/span><br \/>\n        Who we work with<br \/>\n      <\/span><\/p>\n<h1 class=\"met-hero2-title\">\n        <span class=\"met-hero2-title-sm\">Industry<\/span><br \/>\n        <span class=\"met-hero2-title-lg\" style=\"color: rgb(0, 255, 205)\">Utilities<span class=\"set2-dot\" aria-hidden=\"true\" style=\"color: rgb(255, 255, 255); background-color: rgb(255, 255, 255)\"><\/span><\/span><br \/>\n      <\/h1>\n<p class=\"met-hero2-lede\">\n        Companies operating in utilities, energy and essential services build trust every day.<br \/>\n        <strong><br \/>\nWISE helps communicate that commitment with clarity, authority and consistency.<\/strong>\n      <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<section class=\"section section--set2-sfide\" data-screen-label=\"02 Challenges\">\n<div class=\"container\">\n<div class=\"section-tagrow reveal\">\n      <span class=\"eyebrow\">.02 \u2014 Industry challenges<\/span><br \/>\n      <span class=\"eyebrow\">What we see every day<\/span>\n    <\/div>\n<h2 class=\"set2-sfide-title reveal\">The challenges facing utilities,<br \/>energy and <em>service providers.<\/em><\/h2>\n<div class=\"met-sfide-grid reveal\">\n<article class=\"met-sfida\" data-cursor=\"hot\">\n        <span class=\"met-sfida-num\">.01<\/span><\/p>\n<p><strong>Highly regulated<\/strong> markets undergoing constant change.<\/p>\n<\/article>\n<article class=\"met-sfida\" data-cursor=\"hot\">\n        <span class=\"met-sfida-num\">.02<\/span><\/p>\n<p>Balancing innovation, regulation and <strong>sustainability<\/strong>.<\/p>\n<\/article>\n<article class=\"met-sfida\" data-cursor=\"hot\">\n        <span class=\"met-sfida-num\">.03<\/span><\/p>\n<p>The risk of communicating in an <strong>overly institutional<\/strong> way.<\/p>\n<\/article>\n<article class=\"met-sfida\" data-cursor=\"hot\">\n        <span class=\"met-sfida-num\">.04<\/span><\/p>\n<p>Messages often <strong>too similar to competitors&#8217;<\/strong>.<\/p>\n<\/article>\n<article class=\"met-sfida\" data-cursor=\"hot\">\n        <span class=\"met-sfida-num\">.05<\/span><\/p>\n<p>Growing expectations from customers, communities and <strong>stakeholders<\/strong>.<\/p>\n<\/article>\n<article class=\"met-sfida\" data-cursor=\"hot\">\n        <span class=\"met-sfida-num\">.06<\/span><\/p>\n<p>Trust that must be built through <strong>clarity and consistency<\/strong>.<\/p>\n<\/article><\/div>\n<p class=\"set2-sfide-close reveal\">These are challenges we <strong>know well<\/strong> and tackle <strong>every day<\/strong> alongside <strong>our clients<\/strong>.<\/p>\n<\/p><\/div>\n<\/section>\n<p><!-- ============================================================\n     COME INTERVENIAMO \u2014 editorial numbered rows\n     ============================================================ --><\/p>\n<section class=\"section section--met-approach section--dark\" data-screen-label=\"03 How we help\">\n<div class=\"dot-bg dot-bg--interactive\"><\/div>\n<div class=\"container\">\n<div class=\"section-tagrow reveal\">\n      <span class=\"eyebrow eyebrow-mint\">.03 \u2014 How we help<\/span><br \/>\n      <span class=\"eyebrow eyebrow-mint\">Our approach<\/span>\n    <\/div>\n<div class=\"met-approach-head reveal\">\n      <span class=\"set2-rule\" aria-hidden=\"true\"><\/span><\/p>\n<h2 class=\"met-approach-h2\">How we help<\/h2>\n<p class=\"met-approach-intro\">\n        We help organisations build authority in highly sensitive markets by integrating <strong>brand, content, stakeholder engagement, sustainability<\/strong> and community relationships.\n      <\/p>\n<\/p><\/div>\n<div class=\"met-approach-cards\">\n<article class=\"met-approach-card reveal\" data-cursor=\"hot\">\n        <span class=\"met-approach-card-num\">.01<\/span><\/p>\n<h3 class=\"met-approach-card-h\">Brand &amp; Identity<\/h3>\n<p class=\"met-approach-card-p\">Positioning and messaging that clearly communicate the company&#8217;s role in the market.<\/p>\n<\/article>\n<article class=\"met-approach-card reveal\" data-cursor=\"hot\">\n        <span class=\"met-approach-card-num\">.02<\/span><\/p>\n<h3 class=\"met-approach-card-h\">Content &amp; Digital<\/h3>\n<p class=\"met-approach-card-p\">Websites, informative content, digital campaigns and stakeholder materials.<\/p>\n<\/article>\n<article class=\"met-approach-card reveal\" data-cursor=\"hot\">\n        <span class=\"met-approach-card-num\">.03<\/span><\/p>\n<h3 class=\"met-approach-card-h\">Sustainability &amp; People<\/h3>\n<p class=\"met-approach-card-p\">ESG communication, reporting, community initiatives and internal culture.<\/p>\n<\/article>\n<article class=\"met-approach-card reveal\" data-cursor=\"hot\">\n        <span class=\"met-approach-card-num\">.04<\/span><\/p>\n<h3 class=\"met-approach-card-h\">Events &amp; Relationships<\/h3>\n<p class=\"met-approach-card-p\">Meetings, community projects, corporate events and stakeholder engagement initiatives.<\/p>\n<\/article><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- ============================================================\n     CLIENTI E PROGETTI \u2014 3 card\n     ============================================================ --><\/p>\n<section class=\"section section--set2-cases\" data-screen-label=\"04 Clients and projects\">\n<div class=\"container\">\n<div class=\"section-tagrow reveal\">\n      <span class=\"eyebrow\">.04 \u2014 Clients and projects<\/span><br \/>\n      <span class=\"eyebrow\">Featured<\/span>\n    <\/div>\n<div class=\"set2-cases-head reveal\">\n<div class=\"set2-cases-head-left\">\n        <span class=\"set2-rule\" aria-hidden=\"true\"><\/span><\/p>\n<h2 class=\"set2-cases-h2\">Clients and projects<\/h2>\n<\/p><\/div>\n<p>      <a href=\"\/progetti\/\" class=\"set2-cases-all\" data-cursor=\"hot\"><br \/>\n        View all projects<br \/>\n        <svg width=\"14\" height=\"10\" viewBox=\"0 0 14 10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n          <path d=\"M1 5 H13 M9 1 L13 5 L9 9\" \/>\n        <\/svg><br \/>\n      <\/a>\n    <\/div>\n\n\t<div class=\"met-cases-grid\">\n\n\t\t\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.gruppowise.com\/en\/projects\/gardagolf-country-club\/\"\n\t\t\t\tclass=\"met-case reveal\"\n\t\t\t\tdata-cursor=\"hot\"\n\t\t\t\tstyle=\"transition-delay: 0ms;\"\n\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"met-case-bg\"\n\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<img\n\t\t\t\t\t\t\tsrc=\"https:\/\/www.gruppowise.com\/wp-content\/uploads\/2026\/07\/GardagolfDrone-WEB-10-1-1440x959.jpeg\"\n\t\t\t\t\t\t\talt=\"GardaGolf Country Club\"\n\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"met-case-inner\">\n\n\t\t\t\t\t<div class=\"met-case-top\">\n\n\t\t\t\t\t\t<span class=\"met-case-num\">\n\t\t\t\t\t\t\t01\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"met-case-chev\"\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<svg\n\t\t\t\t\t\t\t\tviewBox=\"0 0 24 24\"\n\t\t\t\t\t\t\t\tfill=\"none\"\n\t\t\t\t\t\t\t\tstroke=\"currentColor\"\n\t\t\t\t\t\t\t\tstroke-width=\"1.6\"\n\t\t\t\t\t\t\t\tstroke-linecap=\"round\"\n\t\t\t\t\t\t\t\tstroke-linejoin=\"round\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<path d=\"M9 6 L15 12 L9 18\"><\/path>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"met-case-foot\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"met-case-tag\">\n\t\t\t\t\t\t\t\t\tUtilities\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<h3 class=\"met-case-name\">\n\t\t\t\t\t\t\tGardaGolf Country Club\t\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"met-case-cta\"\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t\t\t<svg\n\t\t\t\t\t\t\t\twidth=\"14\"\n\t\t\t\t\t\t\t\theight=\"10\"\n\t\t\t\t\t\t\t\tviewBox=\"0 0 14 10\"\n\t\t\t\t\t\t\t\tfill=\"none\"\n\t\t\t\t\t\t\t\tstroke=\"currentColor\"\n\t\t\t\t\t\t\t\tstroke-width=\"1.4\"\n\t\t\t\t\t\t\t\tstroke-linecap=\"round\"\n\t\t\t\t\t\t\t\tstroke-linejoin=\"round\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<path d=\"M1 5 H13 M9 1 L13 5 L9 9\"><\/path>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/a>\n\n\t\t\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.gruppowise.com\/en\/projects\/take-up\/\"\n\t\t\t\tclass=\"met-case reveal\"\n\t\t\t\tdata-cursor=\"hot\"\n\t\t\t\tstyle=\"transition-delay: 110ms;\"\n\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"met-case-bg\"\n\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<img\n\t\t\t\t\t\t\tsrc=\"https:\/\/www.gruppowise.com\/wp-content\/uploads\/2026\/07\/gruppo-wise-take-up-1440x810.jpg\"\n\t\t\t\t\t\t\talt=\"Take Up\"\n\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"met-case-inner\">\n\n\t\t\t\t\t<div class=\"met-case-top\">\n\n\t\t\t\t\t\t<span class=\"met-case-num\">\n\t\t\t\t\t\t\t02\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"met-case-chev\"\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<svg\n\t\t\t\t\t\t\t\tviewBox=\"0 0 24 24\"\n\t\t\t\t\t\t\t\tfill=\"none\"\n\t\t\t\t\t\t\t\tstroke=\"currentColor\"\n\t\t\t\t\t\t\t\tstroke-width=\"1.6\"\n\t\t\t\t\t\t\t\tstroke-linecap=\"round\"\n\t\t\t\t\t\t\t\tstroke-linejoin=\"round\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<path d=\"M9 6 L15 12 L9 18\"><\/path>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"met-case-foot\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"met-case-tag\">\n\t\t\t\t\t\t\t\t\tUtilities\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<h3 class=\"met-case-name\">\n\t\t\t\t\t\t\tTake Up\t\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"met-case-desc\">\n\t\t\t\t\t\t\t\tEnvironmental Sustainability \u2014 Brand Strategy for environmental regeneration projects.\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"met-case-cta\"\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t\t\t<svg\n\t\t\t\t\t\t\t\twidth=\"14\"\n\t\t\t\t\t\t\t\theight=\"10\"\n\t\t\t\t\t\t\t\tviewBox=\"0 0 14 10\"\n\t\t\t\t\t\t\t\tfill=\"none\"\n\t\t\t\t\t\t\t\tstroke=\"currentColor\"\n\t\t\t\t\t\t\t\tstroke-width=\"1.4\"\n\t\t\t\t\t\t\t\tstroke-linecap=\"round\"\n\t\t\t\t\t\t\t\tstroke-linejoin=\"round\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<path d=\"M1 5 H13 M9 1 L13 5 L9 9\"><\/path>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/a>\n\n\t\t\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.gruppowise.com\/en\/projects\/metalmark\/\"\n\t\t\t\tclass=\"met-case reveal\"\n\t\t\t\tdata-cursor=\"hot\"\n\t\t\t\tstyle=\"transition-delay: 220ms;\"\n\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"met-case-bg\"\n\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<img\n\t\t\t\t\t\t\tsrc=\"https:\/\/www.gruppowise.com\/wp-content\/uploads\/2021\/05\/metalmark-1440x800.png\"\n\t\t\t\t\t\t\talt=\"Metalmark\"\n\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"met-case-inner\">\n\n\t\t\t\t\t<div class=\"met-case-top\">\n\n\t\t\t\t\t\t<span class=\"met-case-num\">\n\t\t\t\t\t\t\t03\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"met-case-chev\"\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<svg\n\t\t\t\t\t\t\t\tviewBox=\"0 0 24 24\"\n\t\t\t\t\t\t\t\tfill=\"none\"\n\t\t\t\t\t\t\t\tstroke=\"currentColor\"\n\t\t\t\t\t\t\t\tstroke-width=\"1.6\"\n\t\t\t\t\t\t\t\tstroke-linecap=\"round\"\n\t\t\t\t\t\t\t\tstroke-linejoin=\"round\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<path d=\"M9 6 L15 12 L9 18\"><\/path>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"met-case-foot\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"met-case-tag\">\n\t\t\t\t\t\t\t\t\tUtilities\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<h3 class=\"met-case-name\">\n\t\t\t\t\t\t\tMetalmark\t\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"met-case-desc\">\n\t\t\t\t\t\t\t\tRetail &amp; E-commerce \u2014 <strong>Online portal with over 11,000 products<\/strong>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"met-case-cta\"\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t\t\t<svg\n\t\t\t\t\t\t\t\twidth=\"14\"\n\t\t\t\t\t\t\t\theight=\"10\"\n\t\t\t\t\t\t\t\tviewBox=\"0 0 14 10\"\n\t\t\t\t\t\t\t\tfill=\"none\"\n\t\t\t\t\t\t\t\tstroke=\"currentColor\"\n\t\t\t\t\t\t\t\tstroke-width=\"1.4\"\n\t\t\t\t\t\t\t\tstroke-linecap=\"round\"\n\t\t\t\t\t\t\t\tstroke-linejoin=\"round\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<path d=\"M1 5 H13 M9 1 L13 5 L9 9\"><\/path>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/a>\n\n\t\t\n\t<\/div>\n\n\t<\/div>\n<\/section>\n<p><!-- ============================================================\t \n COSA DICONO I NOSTRI CLIENTI\t \n ============================================================ -->\t <\/p>\n<section class=\"section section--set2-testi section--dark\" data-screen-label=\"05 Testimonianze\">\n<div class=\"dot-bg dot-bg--interactive\"><\/div>\n<div class=\"container\">\n<div class=\"section-tagrow reveal\">\n      <span class=\"eyebrow eyebrow-mint\">.05 \u2014 Testimonials<\/span><br \/>\n      <span class=\"eyebrow eyebrow-mint\">Client voices<\/span>\n    <\/div>\n<div class=\"set2-testi-head reveal\">\n      <span class=\"set2-rule set2-rule--mint\" aria-hidden=\"true\"><\/span><\/p>\n<h2 class=\"set2-testi-h2\">What our clients say<\/h2>\n<\/p><\/div>\n<div class=\"met-testi-slider\" id=\"metTestiSlider\">\n<div class=\"met-testi-track\" id=\"metTestiTrack\">\n<blockquote class=\"met-testi-slide\">\n<p class=\"met-testi-quote\">&#8220;WISE quickly understood our business context and the needs of our organization. The real value of our collaboration was the development of tools and content that genuinely support both the marketing team and the sales network, while ensuring consistent communication across the different markets in which we operate.&#8221;<\/p>\n<footer class=\"met-testi-foot\">\n    <span class=\"met-testi-name\">Manuela Patti<\/span><br \/>\n    <span class=\"met-testi-role\">Marketing Manager \u2014 ITAP<\/span><br \/>\n  <\/footer>\n<\/blockquote>\n<blockquote class=\"met-testi-slide\">\n<p class=\"met-testi-quote\">&#8220;WISE helped us create a clearer and more consistent METRA brand architecture, enhancing and differentiating our three Business Units: <em>Building, Industry and Rail<\/em>. One of the aspects we valued most was their ability to understand a highly technical product like ours and turn it into clear, effective content tailored to very different markets.&#8221;<\/p>\n<footer class=\"met-testi-foot\">\n    <span class=\"met-testi-name\">Ettore Bonetti<\/span><br \/>\n    <span class=\"met-testi-role\">Marketing Director \u2014 METRA Building<\/span><br \/>\n  <\/footer>\n<\/blockquote>\n<blockquote class=\"met-testi-slide\">\n<p class=\"met-testi-quote\">&#8220;From the very beginning, WISE approached the project by first understanding who we are and where we wanted to take the company, going far beyond communication alone. Their work helped us better communicate the value of our products and strengthen our market positioning, while remaining fully aligned with our identity.&#8221;<\/p>\n<footer class=\"met-testi-foot\">\n    <span class=\"met-testi-name\">Alvise Mori<\/span><br \/>\n    <span class=\"met-testi-role\">CEO \u2014 Mori 2A<\/span><br \/>\n  <\/footer>\n<\/blockquote>\n<blockquote class=\"met-testi-slide\">\n<p class=\"met-testi-quote\">&#8220;With WISE, we found a partner capable of understanding not only what we do, but also where we wanted to take the company. Their work helped us bring greater clarity and consistency to our communication, highlighting the strengths that set us apart. It was a collaborative journey, always driven by a strong focus on our business objectives.&#8221;<\/p>\n<footer class=\"met-testi-foot\">\n    <span class=\"met-testi-name\">Ernesto Medeghini<\/span><br \/>\n    <span class=\"met-testi-role\">CEO \u2014 Progetto 6<\/span><br \/>\n  <\/footer>\n<\/blockquote>\n<blockquote class=\"met-testi-slide\">\n<p class=\"met-testi-quote\">&#8220;For those who work with customers and prospects every day, having effective and consistent communication tools is essential. WISE supported us in building a system that makes it easier to communicate our company&#8217;s value and approach the market with greater clarity. I especially appreciated their practical mindset and their ability to understand commercial needs.&#8221;<\/p>\n<footer class=\"met-testi-foot\">\n    <span class=\"met-testi-name\">Damiano Pasquali<\/span><br \/>\n    <span class=\"met-testi-role\">Partner &#038; Commercial Director \u2014 Progetto 6<\/span><br \/>\n  <\/footer>\n<\/blockquote>\n<blockquote class=\"met-testi-slide\">\n<p class=\"met-testi-quote\">&#8220;We have been working with WISE for several years on projects that require attention to detail, a structured approach and a deep understanding of the business environment. What we appreciate most is their way of working: they listen first, thoroughly understand our needs, and then develop solutions that are fully aligned with our objectives. This approach has allowed us to build a relationship of trust over time.&#8221;<\/p>\n<footer class=\"met-testi-foot\">\n    <span class=\"met-testi-name\">Ribe Ducoli, Michele Formentelli<\/span><br \/>\n    <span class=\"met-testi-role\">Forge Monchieri<\/span><br \/>\n  <\/footer>\n<\/blockquote>\n<blockquote class=\"met-testi-slide\">\n<p class=\"met-testi-quote\">&#8220;WISE quickly understood our business and supported us throughout the evolution of our communication strategy, always respecting Bedeschi&#8217;s identity and heritage. Their ability to combine strategic vision, industrial expertise and a practical approach is what we appreciated most.&#8221;<\/p>\n<footer class=\"met-testi-foot\">\n    <span class=\"met-testi-name\">Rino Bedeschi<\/span><br \/>\n    <span class=\"met-testi-role\">CEO \u2014 Bedeschi<\/span><br \/>\n  <\/footer>\n<\/blockquote>\n<blockquote class=\"met-testi-slide\">\n<p class=\"met-testi-quote\">&#8220;Working with WISE means relying on a team that listens, understands our goals and approaches every project with a practical and proactive mindset. In a complex environment like Bedeschi, their ability to support us both strategically and operationally enables us to tackle every project with greater effectiveness and consistency. A reliable partner with whom it is easy to build a relationship based on trust and results.&#8221;<\/p>\n<footer class=\"met-testi-foot\">\n    <span class=\"met-testi-name\">Elena Marcato<\/span><br \/>\n    <span class=\"met-testi-role\">Marketing and Communication Manager \u2014 Bedeschi<\/span><br \/>\n  <\/footer>\n<\/blockquote>\n<blockquote class=\"met-testi-slide\">\n<p class=\"met-testi-quote\">&#8220;One of the aspects I appreciated most in working with WISE was their ability to quickly understand our industry and communicate it in a clear, accessible way without losing the technical depth that defines it. Their work helped us make our communication more effective and fully aligned with the value of our company.&#8221;<\/p>\n<footer class=\"met-testi-foot\">\n    <span class=\"met-testi-name\">Marco Gambarini<\/span><br \/>\n    <span class=\"met-testi-role\">CEO \u2014 Metallurgica San Marco<\/span><br \/>\n  <\/footer>\n<\/blockquote>\n<blockquote class=\"met-testi-slide\">\n<p class=\"met-testi-quote\">&#8220;Working with WISE means having a team that listens, understands the business context and proposes solutions that can be effectively put into practice. In every project, they have shown great attention to communication consistency and content quality, helping us strengthen our Brand in a clear and distinctive way.&#8221;<\/p>\n<footer class=\"met-testi-foot\">\n    <span class=\"met-testi-name\">Federica Serotti<\/span><br \/>\n    <span class=\"met-testi-role\">Communication and Marketing Manager \u2014 Boldarino S.p.A.<\/span><br \/>\n  <\/footer>\n<\/blockquote>\n<blockquote class=\"met-testi-slide\">\n<p class=\"met-testi-quote\">&#8220;We have been working with WISE for several years on communication activities covering different areas of our company, from corporate communication to sales support. Over time, they have developed an in-depth understanding of our company and our market, consistently proposing solutions aligned with our objectives. The continuity of our collaboration and their ability to engage effectively with our team are aspects we have always appreciated.&#8221;<\/p>\n<footer class=\"met-testi-foot\">\n    <span class=\"met-testi-name\">Fabio Gaioni<\/span><br \/>\n    <span class=\"met-testi-role\">CEO \u2014 Euroswitch<\/span><br \/>\n  <\/footer>\n<\/blockquote>\n<blockquote class=\"met-testi-slide\">\n<p class=\"met-testi-quote\">&#8220;What I appreciated about WISE is their ability to quickly understand the business context and the objectives of the project, working methodically and with great attention to detail. From the very beginning, they demonstrated a practical and collaborative approach, helping to deliver a result that met our expectations and the high standards of quality we had set for ourselves.&#8221;<\/p>\n<footer class=\"met-testi-foot\">\n    <span class=\"met-testi-name\">Matteo Parodi<\/span><br \/>\n    <span class=\"met-testi-role\">Corporate Communication Director \u2014 Duferco<\/span><br \/>\n  <\/footer>\n<\/blockquote>\n<blockquote class=\"met-testi-slide\">\n<p class=\"met-testi-quote\">&#8220;With WISE, we embarked on a journey to evolve the Perazzi brand, defining a clearer positioning and building a stronger, more consistent and distinctive identity capable of enhancing our uniqueness within the international luxury segment. The project involved every element of the brand identity, from its visual and verbal language to its sonic signature. Today, WISE continues to support us in the concrete implementation of this new identity, the development of strategic projects, the launch of new products, and the creation of tools and initiatives to support our sales network and strengthen Perazzi&#8217;s presence in international markets.&#8221;<\/p>\n<footer class=\"met-testi-foot\">\n    <span class=\"met-testi-name\">Paolo Buffoli<\/span><br \/>\n    <span class=\"met-testi-role\">CEO \u2014 Perazzi<\/span><br \/>\n  <\/footer>\n<\/blockquote>\n<\/div>\n<div class=\"met-testi-nav\">\n        <button class=\"met-testi-arrow\" id=\"metTestiPrev\" type=\"button\" data-cursor=\"hot\" aria-label=\"Testimonianza precedente\"><br \/>\n          <svg width=\"22\" height=\"14\" viewBox=\"0 0 22 14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <path d=\"M21 7 H1 M9 1 L1 7 L9 13\" \/>\n          <\/svg><br \/>\n        <\/button><\/p>\n<div class=\"met-testi-dots\" id=\"metTestiDots\" aria-hidden=\"true\"><\/div>\n<p>        <button class=\"met-testi-arrow\" id=\"metTestiNext\" type=\"button\" data-cursor=\"hot\" aria-label=\"Testimonianza successiva\"><br \/>\n          <svg width=\"22\" height=\"14\" viewBox=\"0 0 22 14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <path d=\"M1 7 H21 M13 1 L21 7 L13 13\" \/>\n          <\/svg><br \/>\n        <\/button>\n      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- ============================================================\n     Industry FAQs\n     ============================================================ --><\/p>\n<section class=\"section section--set2-faq\" data-screen-label=\"06 FAQ\">\n<div class=\"container\">\n<div class=\"section-tagrow reveal\">\n      <span class=\"eyebrow\">.06 \u2014 Frequently Asked Questions<\/span><br \/>\n      <span class=\"eyebrow\">Industry FAQs<\/span>\n    <\/div>\n<div class=\"met-faq-wrap\">\n<aside class=\"met-faq-aside reveal\">\n        <span class=\"set2-rule\" aria-hidden=\"true\"><\/span><\/p>\n<h2 class=\"met-faq-h2\">Frequently asked<br \/>questions in the<br \/><em>industry.<\/em><\/h2>\n<p class=\"met-faq-asidetext\">Answers to the most common questions from organisations operating in energy, utilities and services. Can&#8217;t find yours?<\/p>\n<p>        <a href=\"https:\/\/www.gruppowise.com\/en\/contacts\/\" class=\"met-faq-asidecta\" data-cursor=\"hot\">Contact us<br \/>\n          <svg width=\"14\" height=\"10\" viewBox=\"0 0 14 10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M1 5 H13 M9 1 L13 5 L9 9\" \/><\/svg><br \/>\n        <\/a><br \/>\n      <\/aside>\n<ul class=\"set2-faq-list\" id=\"faqList\">\n<li class=\"set2-faq is-open\">\n        <button class=\"set2-faq-q\" data-cursor=\"hot\" aria-expanded=\"true\"><br \/>\n          <span class=\"set2-faq-text\">How do you communicate in a regulated market?<\/span><br \/>\n          <span class=\"set2-faq-toggle\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"><path d=\"M5 12 H19\" \/><path class=\"set2-faq-toggle-v\" d=\"M12 5 V19\" \/><\/svg><\/span><br \/>\n        <\/button><\/p>\n<div class=\"set2-faq-a\">\n<p>With clarity, responsibility and a strong focus on stakeholders, avoiding generic messages or unverifiable claims.<\/p>\n<\/div>\n<\/li>\n<li class=\"set2-faq\">\n        <button class=\"set2-faq-q\" data-cursor=\"hot\" aria-expanded=\"false\"><br \/>\n          <span class=\"set2-faq-text\">How important is sustainability in utilities communication?<\/span><br \/>\n          <span class=\"set2-faq-toggle\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"><path d=\"M5 12 H19\" \/><path class=\"set2-faq-toggle-v\" d=\"M12 5 V19\" \/><\/svg><\/span><br \/>\n        <\/button><\/p>\n<div class=\"set2-faq-a\">\n<p>Very important, when supported by tangible projects, measurable data, real impacts and verifiable business decisions.<\/p>\n<\/div>\n<\/li>\n<li class=\"set2-faq\">\n        <button class=\"set2-faq-q\" data-cursor=\"hot\" aria-expanded=\"false\"><br \/>\n          <span class=\"set2-faq-text\">How can organisations stand out in a highly competitive sector?<\/span><br \/>\n          <span class=\"set2-faq-toggle\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"><path d=\"M5 12 H19\" \/><path class=\"set2-faq-toggle-v\" d=\"M12 5 V19\" \/><\/svg><\/span><br \/>\n        <\/button><\/p>\n<div class=\"set2-faq-a\">\n<p>Through positioning, relationships, high-quality content and consistency between communication and real actions.<\/p>\n<\/div>\n<\/li>\n<li class=\"set2-faq\">\n        <button class=\"set2-faq-q\" data-cursor=\"hot\" aria-expanded=\"false\"><br \/>\n          <span class=\"set2-faq-text\">Which types of content are most valuable?<\/span><br \/>\n          <span class=\"set2-faq-toggle\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"><path d=\"M5 12 H19\" \/><path class=\"set2-faq-toggle-v\" d=\"M12 5 V19\" \/><\/svg><\/span><br \/>\n        <\/button><\/p>\n<div class=\"set2-faq-a\">\n<p>Informative content, reports, educational campaigns, stakeholder materials and community communication.<\/p>\n<\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- ============================================================\n     CTA finale \u2014 contact-banner (coerente con le altre pagine)\n     ============================================================ --><\/p>\n<section class=\"section section--contact-banner\" data-screen-label=\"07 CTA\">\n<div class=\"cb-dots\" aria-hidden=\"true\"><\/div>\n<div class=\"container contact-banner reveal\">\n<div class=\"cb-eyebrow\"><span class=\"cb-eyebrow-dot\"><\/span><span>Let&#8217;s talk about your project<\/span><\/div>\n<h2 class=\"cb-h\">\n      Do you operate in the energy, <em>utilities or services sector?<\/em><br \/>\n    <\/h2>\n<p class=\"cb-p\">\n      We build communication strategies that strengthen trust, clarity and credibility.\n    <\/p>\n<div class=\"cb-cta-group\">\n      <a href=\"https:\/\/www.gruppowise.com\/en\/contacts\/\" class=\"cb-cta\" data-cursor=\"hot\"><br \/>\n        <span>Let&#8217;s talk about your project<\/span><br \/>\n        <svg class=\"arrow\" width=\"16\" height=\"12\" viewBox=\"0 0 14 10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M1 5 H13 M9 1 L13 5 L9 9\" \/><\/svg><br \/>\n      <\/a><br \/>\n      <a href=\"\/en\/projects\/?sector=utilities\" class=\"cb-cta cb-cta--ghost\" data-cursor=\"hot\"><br \/>\n        <span>View industry projects<\/span><br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>.10 \u2014 UTILITIES WISE \/ Who we work with \/ UTILITIES Who we work with Industry Utilities Companies operating in utilities, energy and essential services build trust every day. WISE helps communicate that commitment with clarity, authority and consistency. .02 \u2014 Industry challenges What we see every day The challenges facing utilities,energy and service providers. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4678,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-page-claude.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-4873","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic Communication for the Utilities Industry - WISE<\/title>\n<meta name=\"description\" content=\"WISE supports utilities companies with strategic communication, branding, digital marketing and public relations to strengthen market positioning and business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gruppowise.com\/en\/sectors\/utilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Communication for the Utilities Industry - 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