{"id":13556,"date":"2020-09-28T14:50:26","date_gmt":"2020-09-28T14:50:26","guid":{"rendered":"https:\/\/www.gruppowise.com\/uncategorized\/2020\/borntobewise-gruppo-wise-crea-la-nuova-identita-di-premoneo\/"},"modified":"2022-11-06T12:19:11","modified_gmt":"2022-11-06T11:19:11","slug":"borntobewise-gruppo-wise-creates-premoneos-new-identity","status":"publish","type":"post","link":"https:\/\/www.gruppowise.com\/en\/news-en\/2020\/borntobewise-gruppo-wise-creates-premoneos-new-identity\/","title":{"rendered":"#borntobewise: Gruppo Wise creates Premoneo’s new identity"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”13292″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”25″][vc_column_text]Premoneo<\/strong> has chosen Gruppo WISE for the definition of its communication strategy<\/strong> and the development of a new corporate image<\/strong>.<\/p>\n

The Milanese company, has transformed its identity from an innovative start-up into a real advisoring company<\/strong>, supporting pricing, forecasting and segmentation activities thanks to Data Science and Artificial Intelligence.[\/vc_column_text][divider line_type=”No Line” custom_height=”25″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”no-sfondo-grigio” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”wise-bigTxt-middleLess”]\n

Who is Premoneo?<\/h2>\n[\/vc_column_text][vc_column_text]Premoneo represents the natural evolution of Dynamitick<\/strong>, a milanese start-up, made up of consultants dedicated to dynamic pricing.<\/p>\n

If Dynamitick’s solutions focused vertically on the ticketing and travel sectors, now Premoneo is aimed at all markets<\/strong>, to meet the needs for a greater speed of reaction in the face of variations and the necessity to understand and predict the purchasing behaviour of its users.[\/vc_column_text][divider line_type=”No Line” custom_height=”25″][vc_column_text el_class=”wise-bigTxt-middleLess”]\n

What was the brand’s request?<\/h2>\n[\/vc_column_text][vc_column_text]The Brand has grown and matured over time<\/strong>, and today it offers more complete services<\/strong>, which focus not only on software but on more in-depth advice<\/strong> thanks to Artificial Pricing Intelligence systems.<\/p>\n

This is why Dynamitick asked Gruppo WISE to create a new name and image<\/strong>, more suited to their new identity<\/strong>, while at the same time defining the strategic positioning of the company<\/strong>.[\/vc_column_text][divider line_type=”No Line” custom_height=”25″][vc_column_text el_class=”wise-bigTxt-middleLess”]\n

The WISE Solution<\/h2>\n[\/vc_column_text][vc_column_text]Gruppo WISE\u00a0 has developed a distinctive image that conveys the corporate values \u200b\u200bof the new company.<\/p>\n

The naming <\/strong>plays on the Latin term \u201cmoneo\u201d – which has among its meanings \u201cwarn, advise\u201d – and the prefix \u201cpre\u201d – which recalls the predictive gaze that represents the center of the Brand’s activities.<\/p>\n

The pictogram<\/strong> summarizes in the initial P the typical iconography of graphs and visualizations of price trends and fluctuations, while the colours recall the digital and tech sectors.<\/p>\n

The decisive payoff:<\/strong> “Thinking Beyond Pricing” summarizes the company’s mission<\/strong>, which is to look beyond data and the present to develop the future from a predictive perspective, also thanks\u00a0 to the artificial intelligence used.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple”…<\/p>\n","protected":false},"author":3,"featured_media":13293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[59],"tags":[254],"class_list":{"0":"post-13556","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-en","8":"tag-comunicazione-aziendale-en"},"acf":[],"yoast_head":"\nGruppo Wise creates Premoneo's new identity<\/title>\n<meta name=\"description\" content=\"Premoneo has chosen Gruppo WISE for the definition of its communication strategy and the development of a new corporate image.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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