{"id":1708,"date":"2019-04-23T13:01:38","date_gmt":"2019-04-23T11:01:38","guid":{"rendered":"https:\/\/www.gruppowise.com\/news\/2019\/gruppo-wise-launches-vivigas-energias-light-the-way-campaign-to-support-the-telethon\/"},"modified":"2019-04-23T13:01:38","modified_gmt":"2019-04-23T11:01:38","slug":"gruppo-wise-launches-vivigas-energias-light-the-way-campaign-to-support-the-telethon","status":"publish","type":"post","link":"https:\/\/www.gruppowise.com\/en\/news\/2019\/gruppo-wise-launches-vivigas-energias-light-the-way-campaign-to-support-the-telethon\/","title":{"rendered":"Gruppo WISE launches VIVIgas energia\u2019s “Light the Way” campaign to support the Telethon"},"content":{"rendered":"

For years, Italian energy company VIVIgas energia, has supported Telethon Foundation\u2019s charitable causes. Over time, it has launched \u2018Light the Way<\/a>\u2019, a campaign to invest in science and innovative medical equipment to research rare genetic diseases and light the way for young victims. VIVIgas energia requested Gruppo WISE to launch its promotional campaign. Gruppo WISE further made a generous donation to the cause and decided to give Telethon 3 euros for every deal VIVIsostenibile Luce Gas (VIVIsustainable Light and Gas) closes by 30th June 2019.
\nGruppo WISE drew on the idea of \u2018Lighting the Way\u2019 and \u2018Bringing Light\u2019 to highlight its purpose, and play on words with S and In (in italian relating to Rare and Incurable) featuring in Led lights to showcase its noteworthy purpose. The campaign was heavily promoted on and offline, with further information sent to the company\u2019s clients and displayed in VIVIgas energia shops.
\nAll proceeds will contribute to buying a spectrophotometer for TIGEM, the Telethon Institute of Genetics and Medecine.<\/p>\n","protected":false},"excerpt":{"rendered":"

For years, Italian energy company VIVIgas energia, has supported Telethon Foundation\u2019s charitable causes. Over time, it has launched \u2018Light the Way\u2019, a campaign to invest in science and innovative medical equipment to research rare genetic diseases and light the way for young victims. VIVIgas energia requested Gruppo WISE to launch its promotional campaign. Gruppo WISE […]<\/p>\n","protected":false},"author":1,"featured_media":206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[110],"class_list":["post-1708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-offline-communication"],"acf":[],"yoast_head":"\nGruppo WISE launches VIVIgas energia\u2019s "Light the Way" campaign to support the Telethon - Gruppo WISE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gruppowise.com\/en\/news\/2019\/gruppo-wise-launches-vivigas-energias-light-the-way-campaign-to-support-the-telethon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gruppo WISE launches VIVIgas energia\u2019s "Light the Way" campaign to support the Telethon - Gruppo WISE\" \/>\n<meta property=\"og:description\" content=\"For years, Italian energy company VIVIgas energia, has supported Telethon Foundation\u2019s charitable causes. 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