{"id":1741,"date":"2020-09-28T14:50:26","date_gmt":"2020-09-28T12:50:26","guid":{"rendered":"https:\/\/www.gruppowise.com\/news\/2020\/borntobewise-gruppo-wise-creates-premoneos-new-identity\/"},"modified":"2020-09-28T14:50:26","modified_gmt":"2020-09-28T12:50:26","slug":"borntobewise-gruppo-wise-creates-premoneos-new-identity","status":"publish","type":"post","link":"https:\/\/www.gruppowise.com\/en\/news\/2020\/borntobewise-gruppo-wise-creates-premoneos-new-identity\/","title":{"rendered":"#borntobewise: Gruppo Wise  creates Premoneo&#8217;s new identity"},"content":{"rendered":"<p><strong>Premoneo<\/strong> has chosen Gruppo WISE for the definition of its <strong>communication strategy<\/strong> and the development of a <strong>new corporate image<\/strong>.<br \/>\nThe Milanese company, has transformed its identity from an innovative start-up into a real <strong>advisoring company<\/strong>, supporting pricing, forecasting and segmentation activities thanks to Data Science and Artificial Intelligence.<\/p>\n<h2>Who is Premoneo?<\/h2>\n<p><strong>Premoneo represents the natural evolution of Dynamitick<\/strong>, a milanese start-up, made up of consultants dedicated to dynamic pricing.<br \/>\nIf Dynamitick&#8217;s solutions focused vertically on the ticketing and travel sectors, <strong>now Premoneo is aimed at all markets<\/strong>, to meet the needs for a greater speed of reaction in the face of variations and the necessity to understand and predict the purchasing behaviour of its users.<\/p>\n<h2>What was the brand&#8217;s request?<\/h2>\n<p><strong>The Brand has grown and matured over time<\/strong>, and today it offers <strong>more complete services<\/strong>, which focus not only on software but <strong>on more in-depth advice<\/strong> thanks to Artificial Pricing Intelligence systems.<br \/>\nThis is why Dynamitick asked Gruppo WISE <strong>to create a new name and image<\/strong>, more suited to <strong>their new identity<\/strong>, while at the same time defining the <strong>strategic positioning of the company<\/strong>.<\/p>\n<h2>The WISE Solution<\/h2>\n<p>Gruppo WISE  has developed a distinctive image that conveys the corporate values \u200b\u200bof the new company.<br \/>\nThe <strong>naming <\/strong>plays on the Latin term \u201cmoneo\u201d &#8211; which has among its meanings \u201cwarn, advise\u201d &#8211; and the prefix \u201cpre\u201d &#8211; which recalls the predictive gaze that represents the center of the Brand&#8217;s activities.<br \/>\nThe <strong>pictogram<\/strong> summarizes in the initial P the typical iconography of graphs and visualizations of price trends and fluctuations, while the colours recall the digital and tech sectors.<br \/>\nThe decisive <strong>payoff:<\/strong> &#8220;Thinking Beyond Pricing&#8221; summarizes the <strong>company&#8217;s mission<\/strong>, which is to look beyond data and the present to develop the future from a predictive perspective, also thanks  to the artificial intelligence used.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premoneo has chosen Gruppo WISE for the definition of its communication strategy and the development of a new corporate image. The Milanese company, has transformed its identity from an innovative start-up into a real advisoring company, supporting pricing, forecasting and segmentation activities thanks to Data Science and Artificial Intelligence. Who is Premoneo? Premoneo represents the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[93,95,108],"class_list":["post-1741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-premoneo","tag-rebranding","tag-corporate-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#borntobewise: Gruppo Wise creates Premoneo&#039;s new identity - Gruppo WISE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gruppowise.com\/en\/news\/2020\/borntobewise-gruppo-wise-creates-premoneos-new-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#borntobewise: Gruppo Wise creates Premoneo&#039;s new identity - Gruppo WISE\" \/>\n<meta property=\"og:description\" content=\"Premoneo has chosen Gruppo WISE for the definition of its communication strategy and the development of a new corporate image. 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