{"id":1791,"date":"2024-12-20T09:25:29","date_gmt":"2024-12-20T08:25:29","guid":{"rendered":"https:\/\/www.gruppowise.com\/news\/2024\/gruppo-wise-enhances-the-castello-di-padernello\/"},"modified":"2024-12-20T09:25:49","modified_gmt":"2024-12-20T08:25:49","slug":"gruppo-wise-enhances-the-castello-di-padernello","status":"publish","type":"post","link":"https:\/\/www.gruppowise.com\/en\/news\/2024\/gruppo-wise-enhances-the-castello-di-padernello\/","title":{"rendered":"Gruppo WISE enhances the Castello di Padernello with an innovative territorial marketing project"},"content":{"rendered":"<p>Gruppo WISE has successfully completed an <strong>innovative<\/strong> <strong>territorial marketing<\/strong> project for the Fondazione Castello di Padernello, aimed at the <strong>preservation<\/strong> and <strong>promotion<\/strong> of the 15th-century manor located in the city of Padernello, in the Brescia area.<br \/>\nThe project included various activities designed to enhance the <strong>visitor experience<\/strong> and highlight the historical and artistic value of the monument, adopting an <strong>integrated approach<\/strong> that combines <strong>digital initiatives<\/strong> with <strong>on-site interventions<\/strong>.<br \/>\nAmong the key <strong>innovations<\/strong>, a <strong>virtual tour<\/strong> has been implemented on the Foundation&#8217;s website, allowing <strong>remote exploration<\/strong> and making the Castle accessible from anywhere.<br \/>\nOn-site, the visitor route has been enriched with new <strong>signage<\/strong> and <strong>informational panels<\/strong> crafted with natural materials and designed in a graphic style that harmonizes with the surrounding environment, ensuring consistency with the historical significance of the manor.<br \/>\nAlong the route, ten <strong>points of interest<\/strong> equipped with <strong>QR codes<\/strong> have been installed. These allow visitors to access <strong>in-depth multimedia content<\/strong> via a <strong>web app<\/strong>, offering historical details, images, and videos, creating an <strong>interactive and engaging experience<\/strong>.<br \/>\nFinally, access to the Castle has been improved with the installation of two <strong>digital information totems<\/strong>, providing updated details on events, activities, and initiatives. This solution ensures <strong>clear and immediate communication<\/strong>, simplifying the organization of visits.<br \/>\nThis project aims to enhance an important historical and cultural asset, promote local resources, and support organizations dedicated to their preservation and promotion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gruppo WISE has successfully completed an innovative territorial marketing project for the Fondazione Castello di Padernello, aimed at the preservation and promotion of the 15th-century manor located in the city of Padernello, in the Brescia area. The project included various activities designed to enhance the visitor experience and highlight the historical and artistic value of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[81,120,123,128,130],"class_list":["post-1791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brand-identity","tag-territorial-marketing","tag-territorial-promotion","tag-local-territory-promotion","tag-local-territory-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gruppo WISE enhances the Castello di Padernello with an innovative territorial marketing project - Gruppo WISE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gruppowise.com\/en\/news\/2024\/gruppo-wise-enhances-the-castello-di-padernello\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gruppo WISE enhances the Castello di Padernello with an innovative territorial marketing project - Gruppo WISE\" \/>\n<meta property=\"og:description\" content=\"Gruppo WISE has successfully completed an innovative territorial marketing project for the Fondazione Castello di Padernello, aimed at the preservation and promotion of the 15th-century manor located in the city of Padernello, in the Brescia area. 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