{"id":2711,"date":"2019-06-30T16:12:38","date_gmt":"2019-06-30T16:12:38","guid":{"rendered":"https:\/\/www.gruppowise.com\/uncategorized\/2019\/la-strategia-marketing-che-sfida-il-caldo-e-vince\/"},"modified":"2020-04-15T10:37:36","modified_gmt":"2020-04-15T10:37:36","slug":"a-marketing-strategy-that-defies-and-defeats-the-heat","status":"publish","type":"post","link":"https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/","title":{"rendered":"A marketing strategy that defies and defeats the heat"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;2589&#8243; alignment=&#8221;center&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;35&#8243;][vc_column_text]Do we only buy goods to stay cool in the summer and hot in the winter? No. Marketing can change consumer behaviour, if it knows how. Gruppo WISE certainly know how, as shown in their on- and offline marketing campaign for <a href=\"https:\/\/www.gruppowise.com\/en\/agenzia-comunicazione\/argoclima\/\">Argoclima<\/a>, an Italian company specialising in A\/C from renewable energy. Google Ads promoting heat pumps in the campaign are as successful now in the summer, in terms of registered interest, as when first launched earlier this year.<\/p>\n<p>Gruppo WISE first designed a <a href=\"https:\/\/www.argoclima.com\/argo-pompe-di-calore\/\" target=\"_blank\" rel=\"noopener noreferrer\">Landing Page<\/a> to promote Argoclima\u2019s heat pumps, that made up the fulcrum of its campaign, and led to the creation of three networks, a research network for its clients interested in finding out more about heat pumps, a display network to attract some new clients and re-marketing network for old users to return to the landing page. It then made use of Social Media and Facebook in its campaign and in particular its B2C marketing.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;35&#8243;][vc_column_text]770 people registered their interest in the first 180 days of the campaign, but Gruppo WISE chose to extend the campaign despite the arrival of summer and high temperatures, as the heat pumps\u2019 low energy consumption continued to garner interest. Now 32% of those having registered interest have purchased the pumps, after having visited the Landing Page on 2 or more of its networks.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;2589&#8243; alignment=&#8221;center&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;35&#8243;][vc_column_text]Do we only&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[59],"tags":[191,190,162],"class_list":{"0":"post-2711","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-en","8":"tag-marketing-campaign","9":"tag-online-communication","10":"tag-strategic-consulting"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A marketing strategy that defies and defeats the heat - Gruppo WISE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A marketing strategy that defies and defeats the heat - Gruppo WISE\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;2589&#8243; alignment=&#8221;center&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;35&#8243;][vc_column_text]Do we only...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/\" \/>\n<meta property=\"og:site_name\" content=\"Gruppo WISE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gruppowise?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-30T16:12:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-15T10:37:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gruppowise.com\/wp-content\/uploads\/2019\/06\/campagna-marketing-online-argo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicola Mutti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/news-en\\\/2019\\\/a-marketing-strategy-that-defies-and-defeats-the-heat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/news-en\\\/2019\\\/a-marketing-strategy-that-defies-and-defeats-the-heat\\\/\"},\"author\":{\"name\":\"Nicola Mutti\",\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/#\\\/schema\\\/person\\\/14455522d9ef1be91db5a81a8a240b73\"},\"headline\":\"A marketing strategy that defies and defeats the heat\",\"datePublished\":\"2019-06-30T16:12:38+00:00\",\"dateModified\":\"2020-04-15T10:37:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/news-en\\\/2019\\\/a-marketing-strategy-that-defies-and-defeats-the-heat\\\/\"},\"wordCount\":374,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/news-en\\\/2019\\\/a-marketing-strategy-that-defies-and-defeats-the-heat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gruppowise.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/campagna-marketing-online-argo.jpg\",\"keywords\":[\"marketing campaign\",\"online communication\",\"strategic consulting\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/news-en\\\/2019\\\/a-marketing-strategy-that-defies-and-defeats-the-heat\\\/\",\"url\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/news-en\\\/2019\\\/a-marketing-strategy-that-defies-and-defeats-the-heat\\\/\",\"name\":\"A marketing strategy that defies and defeats the heat - Gruppo WISE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/news-en\\\/2019\\\/a-marketing-strategy-that-defies-and-defeats-the-heat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/news-en\\\/2019\\\/a-marketing-strategy-that-defies-and-defeats-the-heat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gruppowise.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/campagna-marketing-online-argo.jpg\",\"datePublished\":\"2019-06-30T16:12:38+00:00\",\"dateModified\":\"2020-04-15T10:37:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/news-en\\\/2019\\\/a-marketing-strategy-that-defies-and-defeats-the-heat\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/news-en\\\/2019\\\/a-marketing-strategy-that-defies-and-defeats-the-heat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/news-en\\\/2019\\\/a-marketing-strategy-that-defies-and-defeats-the-heat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gruppowise.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/campagna-marketing-online-argo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gruppowise.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/campagna-marketing-online-argo.jpg\",\"width\":500,\"height\":400,\"caption\":\"Argo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/news-en\\\/2019\\\/a-marketing-strategy-that-defies-and-defeats-the-heat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A marketing strategy that defies and defeats the heat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/\",\"name\":\"Gruppo WISE\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/#organization\",\"name\":\"Gruppo WISE SB srl\",\"alternateName\":\"Gruppo WISE\",\"url\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.gruppowise.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/favicon-gruppowise.png\",\"contentUrl\":\"https:\\\/\\\/www.gruppowise.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/favicon-gruppowise.png\",\"width\":280,\"height\":280,\"caption\":\"Gruppo WISE SB srl\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gruppowise?fref=ts\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gruppowise\\\/\",\"https:\\\/\\\/www.instagram.com\\\/gruppowise\\\/\",\"https:\\\/\\\/vimeo.com\\\/gruppowise\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gruppowise.com\\\/en\\\/#\\\/schema\\\/person\\\/14455522d9ef1be91db5a81a8a240b73\",\"name\":\"Nicola Mutti\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A marketing strategy that defies and defeats the heat - Gruppo WISE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/","og_locale":"en_US","og_type":"article","og_title":"A marketing strategy that defies and defeats the heat - Gruppo WISE","og_description":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;2589&#8243; alignment=&#8221;center&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;35&#8243;][vc_column_text]Do we only...","og_url":"https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/","og_site_name":"Gruppo WISE","article_publisher":"https:\/\/www.facebook.com\/gruppowise?fref=ts","article_published_time":"2019-06-30T16:12:38+00:00","article_modified_time":"2020-04-15T10:37:36+00:00","og_image":[{"width":500,"height":400,"url":"https:\/\/www.gruppowise.com\/wp-content\/uploads\/2019\/06\/campagna-marketing-online-argo.jpg","type":"image\/jpeg"}],"author":"Nicola Mutti","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/#article","isPartOf":{"@id":"https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/"},"author":{"name":"Nicola Mutti","@id":"https:\/\/www.gruppowise.com\/en\/#\/schema\/person\/14455522d9ef1be91db5a81a8a240b73"},"headline":"A marketing strategy that defies and defeats the heat","datePublished":"2019-06-30T16:12:38+00:00","dateModified":"2020-04-15T10:37:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/"},"wordCount":374,"publisher":{"@id":"https:\/\/www.gruppowise.com\/en\/#organization"},"image":{"@id":"https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gruppowise.com\/wp-content\/uploads\/2019\/06\/campagna-marketing-online-argo.jpg","keywords":["marketing campaign","online communication","strategic consulting"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/","url":"https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/","name":"A marketing strategy that defies and defeats the heat - Gruppo WISE","isPartOf":{"@id":"https:\/\/www.gruppowise.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/#primaryimage"},"image":{"@id":"https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gruppowise.com\/wp-content\/uploads\/2019\/06\/campagna-marketing-online-argo.jpg","datePublished":"2019-06-30T16:12:38+00:00","dateModified":"2020-04-15T10:37:36+00:00","breadcrumb":{"@id":"https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/#primaryimage","url":"https:\/\/www.gruppowise.com\/wp-content\/uploads\/2019\/06\/campagna-marketing-online-argo.jpg","contentUrl":"https:\/\/www.gruppowise.com\/wp-content\/uploads\/2019\/06\/campagna-marketing-online-argo.jpg","width":500,"height":400,"caption":"Argo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gruppowise.com\/en\/news-en\/2019\/a-marketing-strategy-that-defies-and-defeats-the-heat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gruppowise.com\/en\/"},{"@type":"ListItem","position":2,"name":"A marketing strategy that defies and defeats the heat"}]},{"@type":"WebSite","@id":"https:\/\/www.gruppowise.com\/en\/#website","url":"https:\/\/www.gruppowise.com\/en\/","name":"Gruppo WISE","description":"","publisher":{"@id":"https:\/\/www.gruppowise.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gruppowise.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.gruppowise.com\/en\/#organization","name":"Gruppo WISE SB srl","alternateName":"Gruppo WISE","url":"https:\/\/www.gruppowise.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gruppowise.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.gruppowise.com\/wp-content\/uploads\/2022\/11\/favicon-gruppowise.png","contentUrl":"https:\/\/www.gruppowise.com\/wp-content\/uploads\/2022\/11\/favicon-gruppowise.png","width":280,"height":280,"caption":"Gruppo WISE SB srl"},"image":{"@id":"https:\/\/www.gruppowise.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gruppowise?fref=ts","https:\/\/www.linkedin.com\/company\/gruppowise\/","https:\/\/www.instagram.com\/gruppowise\/","https:\/\/vimeo.com\/gruppowise"]},{"@type":"Person","@id":"https:\/\/www.gruppowise.com\/en\/#\/schema\/person\/14455522d9ef1be91db5a81a8a240b73","name":"Nicola Mutti"}]}},"_links":{"self":[{"href":"https:\/\/www.gruppowise.com\/en\/wp-json\/wp\/v2\/posts\/2711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gruppowise.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gruppowise.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gruppowise.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gruppowise.com\/en\/wp-json\/wp\/v2\/comments?post=2711"}],"version-history":[{"count":0,"href":"https:\/\/www.gruppowise.com\/en\/wp-json\/wp\/v2\/posts\/2711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gruppowise.com\/en\/wp-json\/wp\/v2\/media\/2607"}],"wp:attachment":[{"href":"https:\/\/www.gruppowise.com\/en\/wp-json\/wp\/v2\/media?parent=2711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gruppowise.com\/en\/wp-json\/wp\/v2\/categories?post=2711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gruppowise.com\/en\/wp-json\/wp\/v2\/tags?post=2711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}