{"id":35757,"date":"2025-05-27T09:35:58","date_gmt":"2025-05-27T07:35:58","guid":{"rendered":"https:\/\/www.gruppowise.com\/?p=35757"},"modified":"2025-05-27T09:35:58","modified_gmt":"2025-05-27T07:35:58","slug":"brescia-gruppo-wise-designs-the-vivi-il-centro-piu-che-commerciale-campaign","status":"publish","type":"post","link":"https:\/\/www.gruppowise.com\/en\/news-en\/2025\/brescia-gruppo-wise-designs-the-vivi-il-centro-piu-che-commerciale-campaign\/","title":{"rendered":"Brescia: Gruppo WISE designs the \u201cVivi il Centro, pi\u00f9 che commerciale\u201d campaign"},"content":{"rendered":"

\"Gruppo<\/p>\n

Gruppo WISE becomes strategic partner of Brescia Mobilit\u00e0 to enhance the city\u2019s historic center<\/strong>
\nA strong identity, a narrative that starts from the territory and returns to the territory.
\nTo promote Brescia\u2019s historic center as an authentic, lively, and accessible place, Brescia Mobilit\u00e0 has selected Gruppo WISE as strategic partner to design the concept, identity, and communication campaign \u201cBrescia. Vivi il Centro, pi\u00f9 che commerciale.\u201d<\/p>\n

This collaboration stems from a shared goal: to restore the value of proximity, encourage urban experiences, and reactivate the center as a space of connection, heritage, and everyday discovery.<\/p>\n

From strategic concept to narrative system<\/strong>
\nThe heart of the project is built around a clear idea: the center as a true alternative to shopping malls\u2014not just for its commercial offer, but for the experience it creates.<\/p>\n

A defined and coherent identity, shaped by the choice of the claim, the focus on thematic pillars\u2014commerce, culture, accessibility\u2014and the development of a visual and verbal language that speaks to the city.<\/p>\n

Officially launched on May 19, 2025, the campaign will run throughout the summer and beyond, through an integrated narrative across billboards, social channels, and urban communication tools\u2014aimed at inspiring new behaviors, habits, and connections.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gruppo WISE becomes strategic partner of Brescia Mobilit\u00e0 to enhance the city\u2019s historic center A strong identity, a narrative that starts from the territory and returns to the territory. To promote Brescia\u2019s historic center as an authentic, lively, and accessible…<\/p>\n","protected":false},"author":3,"featured_media":35743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[59],"tags":[],"class_list":{"0":"post-35757","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-en"},"acf":[],"yoast_head":"\nBrescia: Gruppo WISE designs the \u201cVivi il Centro, pi\u00f9 che commerciale\u201d campaign - Gruppo WISE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gruppowise.com\/en\/news-en\/2025\/brescia-gruppo-wise-designs-the-vivi-il-centro-piu-che-commerciale-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brescia: Gruppo WISE designs the \u201cVivi il Centro, pi\u00f9 che commerciale\u201d campaign - Gruppo WISE\" \/>\n<meta property=\"og:description\" content=\"Gruppo WISE becomes strategic partner of Brescia Mobilit\u00e0 to enhance the city\u2019s historic center A strong identity, a narrative that starts from the territory and returns to the territory. 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