A live show designed to showcase emerging talent and transform the heart of the city into a major event of entertainment, participation, and brand visibility.
Conceived and produced by WISE Eventi, BeTalent transformed Piazza della Loggia into a large open-air theater, involving over 100 candidates in the selections each year and bringing 12 finalists to perform before a technical-artistic jury and thousands of spectators. WISE Eventi managed the entire development of the format, from concept design to artist selection, from communication to technical production, through to the organizational coordination of the event. More than just a talent show, BeTalent has become a recognized fixture in the city’s landscape, capable of enhancing the local territory, promoting young talent, and offering partner brands a significant platform for visibility and engagement.
