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The highly successful 2019 Color Run, in Moniga, a key tourist area on Lake Garda, was organised and advertised by Gruppo WISE on- and off-line. On 6th July, over 500 adults, children, enthusiasts and runners began the 4K untimed race…
Do we only buy goods to stay cool in the summer and hot in the winter? No. Marketing can change consumer behaviour, if it knows how. Gruppo WISE certainly know how, as shown in their on- and offline marketing campaign…
“Our focus at Gruppo WISE has always been to promote Italian regional identities through events, initiatives and projects. Slow Ride Italy, brings out the beauty and goodness of Italian regions, fully meeting our aim. Food & Wine Bike Tours should…
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