A corporate anniversary designed to celebrate one hundred years of history by transforming a business milestone into a major public event for the city, combining Brand Experience, entertainment and local identity.
WISE Eventi created “100 in the City Centre”, an integrated project involving two of Brescia’s most iconic locations: Piazza della Loggia and the Diocesan Museum. The celebration unfolded across three complementary moments: an exclusive aperitif for employees, clients and stakeholders; a free public show in the square featuring the stars of Colorado – Paolo Ruffini, Diana Del Bufalo, Paolo Migone, Gianluca Fubelli (Scintilla) and Dario Cassini; and a closing party staged within the Diocesan Museum. WISE Eventi managed the entire project end-to-end: creative concept, naming, branding, communication, media and social campaigns, press office, production, staging, show direction, logistics and operational coordination. Every element, from the Brand identity and LED walls to invitations, scenic installations and the guest experience, was designed to transform Bentivoglio’s centenary into an iconic event that strengthened Brand positioning and deepened its connection with the local community.
