Rosa Associati - WISE Eventi

The Brescia Art Marathon, one of Italy’s fastest and most widely attended international marathons, is a benchmark event within the national and international running community. To support its growth and consolidate its positioning, Rosa Associati appointed WISE Eventi as its communication and event coordination partner, entrusting the agency with enhancing a major event capable of involving the entire city and thousands of participants.

A major sporting event engages more than athletes alone: it becomes a driver of visibility and attractiveness for its host destination. The project was developed to strengthen the Brescia Art Marathon’s identity, creating a coordinated image and a communication strategy capable of supporting every phase of the event and generating participation, recognition and value for all stakeholders involved.

For three consecutive editions, WISE Eventi supported the organisation of the Brescia Art Marathon through an integrated project encompassing branding, communication, digital strategy, press office and coordination of the programme of related events. From the creative concept and the application of the visual identity across every touchpoint to the management of promotional activities spanning more than three months, every element was designed to provide the event with a consistent, recognisable image. This approach helped consolidate the Brescia Art Marathon’s positioning as one of Italy’s leading sporting events and as a strategic platform for promoting the local area.

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