BeTalent is a talent show run and created by Gruppo WISE in the historical centre of Brescia. Twelve artists from a range of categories perform before a judging panel of professionals and artists on the city’s most important stage, at Piazza Loggia.
How to run a successful talent show.
Gruppo WISE had turned BeTalent into a highly anticipated event, by carefully selecting its artists, organising the show’s technical aspects, logistics, advertising and promotional campaign. Each edition now attracts thousands of people, and, in turn, gives great publicity to partnering companies.