Industrial handling, logistics and transport solutions
Busi Group is an industrial group comprising companies specialised in handling, lifting and industrial logistics, operating across different markets and sectors. The Group’s growth and the evolution of its individual companies called for a clearer Brand Architecture and overall positioning. The challenge was to enhance the identity, expertise and specialisations of the different companies while maintaining a coherent and recognisable vision of the entire business ecosystem.
We supported the Group in building communication capable of presenting its expertise, markets and specialisations through a unified narrative. The work focused on enhancing the role of the holding company and strengthening the perception of the business ecosystem as a whole.
More structured and coherent communication, capable of representing the Group’s complexity and enhancing the distinctive expertise of the different companies within it.
