Busi Group is a leading Italian company, specialising in technologies and facilities for the management, collection and transport of waste.
The strength and effectiveness of integrated communication in a large corporation.
It consists in 3 businesses and 350 employees. Gruppo WISE developed its integrated communication strategy that inspired several measures for it to promote its new corporate positioning to its target market.
The Team partnered with the company, drawing on different areas of expertise – traditional communication channels, a press office, digital communication, social media management and event management.