ITAP è una delle principali realtà internazionali nella produzione di valvole, raccordi e collettori per il settore idrotermosanitario, present in over 100 countries. The fiftieth anniversary was the opportunity to consolidate the brand positioning, enhancing its history, innovation and production capacity through communication capable of addressing customers, distributors, employees and international stakeholders simultaneously.

WISE accompanied ITAP through a brand evolution journey encompassing visual identity, corporate communication, digital platforms and initiatives dedicated to the fiftieth anniversary. The project integrated editorial content, multimedia tools, a virtual tour and events into a communication ecosystem designed to convey the value of the company and its people.

A more contemporary and consistent communication, capable of enhancing fifty years of industrial culture and strengthening the brand’s international reputation. An integrated system that today supports the company in its dialogue with markets, partners and stakeholders.