The evolution of the Brand:
ITAP Spa chooses Gruppo Wise.

ITAP SpA entrusts the new graphics to Gruppo WISE, to represent its continuous movement and its consolidation on the market, factors that, since 1972, have seen it grow steadily, becoming one of the world leaders in the sector.

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ITAP is the leading Italian company in the production of valves, fittings and distribution manifolds for sanitary and heating systems. Equipped with a fully automated production process capable of producing 180,000 pieces per day, ITAP has a turnover of over 110 million and exports its products to 107 countries around the world.

New proportions, more minimal style and a new colour palette. This is how Gruppo WISE designed the rebranding of the ITAP company, starting the path for an innovative corporate image. Every single letter of the name has been redesigned with new proportions and geometric shapes, as well as individual elements. The Logo, in continuity with the previous one, has therefore taken on a new clearer, more direct and simpler appearance without losing its original identity.

Coordinated image
Take away the superfluous and simplify: with this basic concept, Gruppo WISE has used the coordinated image of ITAP on the internal business stationery and on the cover of the product catalogues.

To complete the communication path, a digital strategy was identified for the creation of a new website published in seven foreign languages and with the synchronization of the catalog for an automatic update of the supports.