Project

B2C strategy, consulting and training.
Kaleikos chose Gruppo WISE for an integrated communication project and the opening of the new showroom. A space in the luxury segment specializing in interior finishes, furnishing accessories, materials and design objects. A complete path, able to embrace – through a tailor-made strategy – the opening of a high-quality physical location and place it in an enlarged, tangible and virtual context, perfectly in tune with the notes of an innovative and valuable concept.

I colori

Texture

“Plots to live” is the tailor-made payoff.
The experiences of the environments, be they domestic or professional, are placed in their geometries. The goal is in fact to give life to personalized places, tailor-made through the ideal selection of materials and products from a simple space, be it private or business. It is thus possible to weave the perfect plot: for everyday life, for unique experiences.

Texture

“Plots to live” is the tailor-made payoff.
The experiences of the environments, be they domestic or professional, are placed in their geometries. The goal is in fact to give life to personalized places, tailor-made through the ideal selection of materials and products from a simple space, be it private or business. It is thus possible to weave the perfect plot: for everyday life, for unique experiences.

Photographic
Language

For this project, an art direction service was provided for the shooting of the photographic material used for the client’s website. Images were conceived and designed to best define the identity of the brand, making it unique and recognizable.

Photographic
Language

For this project, an art direction service was provided for the shooting of the photographic material used for the client’s website. Images were conceived and designed to best define the identity of the brand, making it unique and recognizable.

Website

Gruppo WISE oversaw the entire digital structure, starting from the website: from the structure of the tree, to the identification of the tone of voice and its creation, up to the photographic material used.
The graphic project also took care of transferring the richness of the proposal in a balanced way, both in terms of products and consultancy services operated by expert designers and professionals in the sector.

Social

Gruppo WISE offered a complete service in the field of social communication to the customer. After the ecosystem analysis and the definition of interest targets, the strategic presence for the customer’s business was defined on three platforms. A start-up editorial plan was then provided with columns and graphic formats designed to best define the identity of Kaleikos and make it recognizable. At the same time, the customer was accompanied on a path of sharing and training, which allowed him to acquire the appropriate skills for a reasoned and effective management of these means.