Unione Italiana Vini (UIV) is the main Wine Union in Italy, accounting for over 50% of Italian wine sales, and 85% of its export sales.
Unione Italiana Vini
Promoting and celebrating the wine industry.
Gruppo WISE, and its Food & Wine agency, Joya PR, oversee UIV’s press office and media relations. Gruppo WISE has also designed paper and digital resources for Harvest Forecast, a major conference for Italian wine producers, that takes place every September in Rome’s Ministry of Agriculture and Forestry, in front of a foreign press. Resources designed for the news conference include invitations, folders and presentations, as well as equipment to set up the Forecast showroom, roll up and backdrop. With every edition, Gruppo WISE designs visuals for the Union to showcase its values, philosophy and celebrate the wine industry.
Gruppo WISE has also created the Union’s Italian social campaign logo “Drink responsibly” to raise awareness on the importance of moderate and responsible wine consumption, as part of Europe’s famous Wine in Moderation project.