For years, VIVIgas energia, a leading Italian energy company with a turnover of over 500 million euros, has supported the Telethon Foundation. Over time, it has launched its campaign “Light the Way” to support the Foundation and invest in science and innovative medical equipment to research rare genetic diseases and light the way for young victims.
"Light the Way" campaign to support the Telethon.
The company first requested Gruppo WISE to launch a promotional campaign by drawing on the idea of “Lighting the Way” and “Bringing Light” to highlight its purpose, and play on words with S and In (in italian relating to Rare and Incurable) featuring in Led lights to showcase its noteworthy purpose.
The campaign was heavily promoted on and offline, with further information sent to the company’s clients and displayed in VIVIgas energia shops.