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METRA, the result of the repositioning path

Gruppo WISE accompanied METRA in a strategic path aimed at improving the corporate positioning at an international level, culminating in the acquisition of 75% of the shares of the Brescia company by the American fund KPS. A level partnership that…

Customer Journey: the role of digital

If at the dawn of marketing the product was the beginning and end of every action, with Digital and the development of Social Media, the customer has ended up at the centre of attention, in all phases of the journey…

Gruppo WISE launches Metallurgica Group

Growth, expansion and opening up to new industrial branches: with these objectives Metallurgica San Marco, historical customer of Gruppo WISE, and Cidneo Metallurgica have created the Holding Metallurgica Group, a new industrial reality with a turnover of 200 million, 150…

Federico Vanni: the new Head of Digital of Gruppo WISE

Gruppo WISE has a new Head Of Digital, Federico Vanni, 34, born in Genoa, graduated in communication sciences and for over a decade engaged in the creation of digital strategies, management of B2B and B2C marketing campaigns and multichannel retail-sales.…

#borntobewise: Gruppo Wise creates Premoneo’s new identity

Premoneo has chosen Gruppo WISE for the definition of its communication strategy and the development of a new corporate image. The Milanese company, has transformed its identity from an innovative start-up into a real advisoring company, supporting pricing, forecasting and…