Gruppo WISE becomes strategic partner of Brescia Mobilità to enhance the city’s historic center
A strong identity, a narrative that starts from the territory and returns to the territory.
To promote Brescia’s historic center as an authentic, lively, and accessible place, Brescia Mobilità has selected Gruppo WISE as strategic partner to design the concept, identity, and communication campaign “Brescia. Vivi il Centro, più che commerciale.”
This collaboration stems from a shared goal: to restore the value of proximity, encourage urban experiences, and reactivate the center as a space of connection, heritage, and everyday discovery.
From strategic concept to narrative system
The heart of the project is built around a clear idea: the center as a true alternative to shopping malls—not just for its commercial offer, but for the experience it creates.
A defined and coherent identity, shaped by the choice of the claim, the focus on thematic pillars—commerce, culture, accessibility—and the development of a visual and verbal language that speaks to the city.
Officially launched on May 19, 2025, the campaign will run throughout the summer and beyond, through an integrated narrative across billboards, social channels, and urban communication tools—aimed at inspiring new behaviors, habits, and connections.
