Cima

CIMA Group – 100 Years

To celebrate a century of history, CIMA Group chose an experiential narrative capable of blending technology, art and symbolism.

STRATEGIC CONSULTANCY
VISUAL
EVENT ORGANISATION
PRESS OFFICE

An immersive
journey
in the heart
of Brescia

The celebration took place at the Museo Diocesano in Brescia, a setting of great historical and symbolic value.
Every area was designed to represent a natural element through installations, visual content and artistic performances.

Corporate &
Business Events

Networking &
Brand Experience

Incentive &
Team Building

Sport & Golf
Experience

Anniversary &
Celebration

CSR &
Charity Events

Christmas &
Special Events

Origine. Transformation Begins

The event “Origine – La trasformazione inizia. Dal 1925,” conceived by WISE Eventi, transformed the anniversary into an immersive journey through CIMA’s identity: a narrative that moves from the origin of matter to the mastery of energy — a metaphor for innovation and control.

Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE
Evento Cima by Gruppo WISE

The four
elements as
narrative keys

The concept unfolds through four natural elements — Fire, Air, Water and Earth — each associated with one of the company’s core business areas: Fire, energy turned into protection (Fire Prevention); Air, the precise and technical control of Gas; Water, its application in industrial and food processes; Earth, symbol of Safety, foundation and stability.

The journey culminated in the Inferno Room, set inside the Sala dei Codici Miniati — one of the most reserved and inaccessible spaces of the museum — exceptionally opened for the occasion and transformed into an exclusive environment dedicated to Fire.

Guests entered through a true scenic ritual, guided by two symbolic figures who introduced them to the most immersive part of the experience.

Museo Diocesano:
a dialogue
between art
and industry

100
years of history
4
narrative elements
1
exclusive room opened for the event
Cima Evento Gruppo WISE 1
Cima Evento Gruppo WISE 2
Cima Evento Gruppo WISE 3
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Cima Evento Gruppo WISE 10
Cima Evento Gruppo WISE 11
Cima Evento Gruppo WISE 12
Cima Evento Gruppo WISE 13
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Where
creativity
meets
taste

The food & beverage offering followed the same narrative logic, with themed tastings and spicy notes inspired by Fire, completing a coherent sensory story in every detail.

WISE strategy,
creativity
and direction

WISE Eventi curated the concept, naming and payoff, visual design (save the date, panels, LEDwall), creative and artistic direction, coordination and full production.

Energy, innovation
and identity

An end-to-end project that translated the “Origine” concept into a coherent narrative between brand and scenography, merging storytelling, art and technology into a single experience.

An event that celebrated one hundred years of history while looking to the future, with a vision capable of transforming energy into innovation.

The Categories

Tailor-Made Projects
for Every Corporate
Objective.

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