B2B Events — Strategy, organisation and communication for Oscar dei Bilanci
Gruppo Editoriale Bresciana, publisher of Giornale di Brescia, has promoted Oscar dei Bilanci since 2015, one of the most authoritative events dedicated to the Brescia business community. The objective was to build an event capable of enhancing the area’s economic excellence, renewing its format and identity every year without losing recognition or prestige.
WISE has supported Editoriale Bresciana since the first edition, managing the communication strategy, organisation and overall direction of the event. Each edition is developed through a dedicated project encompassing visual identity, installations, content, logistics coordination, guest management, video production, editorial materials and partner enhancement. An integrated approach that makes every edition of Oscar dei Bilanci unique while preserving its authority and capacity for innovation over time.
Oscar dei Bilanci has become a reference event for the Brescia business community, engaging more than 400 guests each year, including institutions, companies and stakeholders. The project demonstrates how strategy, communication and events can strengthen the reputation of an editorial Brand and enhance the local economic system.
