A new brand identity as a catalyst for the tourism sector

Gruppo WISE has developed a new brand identity for the International Lakes of Northern Italy Exchange, serving as a catalyst for the revitalization of the tourism industry following the prolonged travel restrictions resulting from the COVID-19 pandemic. This completely revamped image has allowed professionals from the United States, Canada, Australia, United Arab Emirates, Russia, South Korea, India, Iran, Great Britain, Sweden, Norway, Denmark, Belgium, the Netherlands, Germany, Austria, Switzerland, France, Spain, Slovenia, Poland, the Czech Republic, Hungary, and Bulgaria to establish connections with operators of the finest tourist facilities located along the shores of Lake Garda, Lake Iseo, Lake Como, and Lake Maggiore.

The brand image created by Gruppo WISE strikes a perfect balance between the centuries-old tourism tradition of the area, one of the most characteristic in our country and immortalized in international culture and literature, and a new interpretive vision of tourism developing along the shores of the great Italian lakes.

Five days of workshops, visits, and events for eighty international buyers

Gruppo WISE has meticulously handled every detail regarding the set-up and logistics of the extensive business trip program offered to the participants. Through a comprehensive and diverse proposal, buyers experienced immersive business experiences, fully capturing the numerous potentials and allure held by the Northern Italian lakeside accommodations. Hotels and resorts, boating and hospitality, workshops, and presentations all contributed to providing participants with a comprehensive overview of the region’s tourism offerings and unique features.

Gruppo WISE’s actions have provided clients with a complete service in every aspect of the organizational aspects of the business trip, tailor-made to the specific needs of each participating professional. This allowed the International Lakes of Northern Italy Exchange to fully achieve its objectives, reinvigorating its assets and excellent professionalism on the global stage through a memorable business trip characterized by richness, variety, and inspiration.