A new brand identity, a driving force of the tourism sector 

Gruppo WISE created a new brand identity of “Borsa Internazionale dei Laghi” of Northern Italy 2022 as a lever for relaunching professionals in the tourism sector in the aftermath of the long period of travel restrictions resulting from the COVID-19 pandemic. A completely renewed image allowed the professionals present, coming from the United States, Canada, Australia, United Arab Emirates, Russia, South Korea,  

India, Iran, Great Britain, Sweden, Norway, Denmark, Belgium, Holland, Germany, Austria, Switzerland, France, Spain, Slovenia, Poland, the Czech Republic, Hungary and Bulgaria to build relationships with the operators of the best tourist facilities located along the shores of Lake Garda, Lake Iseo, Lake Como and Lake Maggiore. The brand image created by Gruppo WISE is an exact middle point between the centuries-old tourist tradition of the area, one of the most characteristic of our country and consigned to world memory by international culture and literature, and a new interpretative guise of tourism which develops along the shores of the great Italian lakes. 

Five days of workshops, visits and events for eighty international buyers 

Gruppo WISE took care of every detail related to the set-up and logistics of the busy business trip programme proposed to the participants. In fact, through a complete and diversified proposal, the buyers enjoyed an immersive business experience, grasping all the numerous potentials and the charm offered by the lakeside accommodation facilities of northern Italy. Hotels and resorts, boats and hospitality, workshops and presentations helped to give participants a complete picture of the proposals and peculiarities of tourism in the area. 

The action of Gruppo WISE delivered to the customer a complete service in every organizational aspect of the business trip, entirely designed on the specific needs of each professional participant. This allowed the International Lake Exchange of Northern Italy 2022 to fully achieve its objectives, relaunching its assets and its excellent professionalism on the global scene thanks to a memorable business trip for richness, variety and suggestions.