Bresica Art Marathon (BAM) is one of the most important, and fastest, international marathons in Italy. With over 8000 participants, it is also one of the most widely-followed contests in the country. It mobilizes the city over two days and has thus become a key tourist attraction locally. For the past three editions, BAM has requested Gruppo WISE to manage the race, promoting it across platforms via web communication, digitial strategizing, event management and its press office. Gruppo WISE called on its Team members to give the race a new name, launch its successful promotional campaign and oversee all of its proceedings, over the course of three months.