A Collective and Replicable Project
Brescia for Charity represents an innovative solidarity format, based on collaboration among different stakeholders — citizens, institutions, associations, and companies — united by a shared purpose: to give back value to the territory.

This cross-sector approach transformed solidarity into a collective and shared experience, making the initiative a replicable model on a national scale.

To promote its dissemination, two institutional presentations were organized:

• an official launch in Brescia, the city hosting the project;
• and a second event at the Chamber of Deputies in Rome, aimed at expanding its visibility and encouraging its nationwide adoption.

The Final Event
The closing evening in Piazza Loggia brought together the public and institutions for a show combining music, entertainment, and storytelling, hosted by Mattia Stanga and Maddalena Damini.

The stage featured several renowned artists and guests, including Gianluca Fubelli (Scintilla), Paolo Migone, Vincenzo Regis, Saturnino, Andrea Casta, Deborah Iurato, Manuel Ciancarelli, Daniel Posniak, the dance school DaFamily Dance & Arts, and the young talents of the association Obiettivo Sorriso — all contributing to a night dedicated to generosity and connection.

Gruppo WISE’s Role
Gruppo WISE oversaw the branding and integrated communication strategy, the creative production, press office management, and the organization of all events within the Brescia for Charity calendar.

A strong and symbolic visual identity was developed, supported by a vibrant color palette and a consistent visual language across all channels.
The multichannel communication strategy integrated social media, website, media relations, and advertising campaigns, with the goal of amplifying awareness of the initiative and fostering active participation.