For the 80th anniversary of Confcommercio Brescia, WISE Eventi led the strategic design and full organization of the institutional celebration, transforming a historic milestone into a powerful communication and positioning tool.
The project encompassed the definition of the event narrative, the management of institutional content, and the design of an experience tailored to stakeholders, businesses, and local representatives.
Through a direction that blended form, coherence, and symbolic value, WISE Eventi helped strengthen the public perception of the association, consolidating its role within the local economic system and elevating a pivotal moment in its history.