Corsia Del Gambero

Territorial marketing: Corsia del Gambero dresses up for Christmas.

Gruppo WISE loves challenges, especially special ones. Those that require creativity, the ability to think outside the box and the desire to get involved.

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Like the one that involved the team in the design and installation of a luminous ” Gingerbread man” 6 meters high in the city centre. A purely Christmas-themed creation that enchanted Brescia for several days, among lights, sounds and colours capable of transporting citizens and onlookers to a delicate enchanted world.

A concept capable of creating real added value to the place where it was installed – Corsia del Gambero – a street in the historic centre that connects Corso Giuseppe Zanardelli and via Moretto in a north-south direction passing through Piazza Bruno Boni, once again resplendent and telling wonderful stories made up of art, culture, encounters and beauty thanks to the redevelopment activity carried out by Gruppo Brixia, creator and promoter of the repositioning of the area.

It is also through BRIXI, this is the name created by Gruppo WISE for the luminous man, that Brescia was able to savour an atmosphere full of sharing, serenity and desire for normality for a few days, even in the difficult winter period characterized by Covid19 restrictions.

It was difficult to resist a selfie with one of the most beautiful light displays in the city. The #brixi dynamic was cleverly designed to generate audience involvement offline and online. This is demonstrated by the numerous photographs taken on site which confirm the strength of a project capable of conveying the beauty of a place also through creative ideas.