Gandellini Beniamino

Rebranded for the first time in 40 years.

Gandellini Beniamino started out as an Italian sheet metal fabrication company that now specialises in the removal and disposal of asbestos waste and fibre cement. It offers a broad range of services and alternatives to asbestos, by supplying and fitting new, technologically advanced roofing products, providing waterproofing works, and supplying and fitting new, non-invasive materials.

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Gruppo WISE developed a large-scale integrated communication project for the company to promote itself on- and off-line and advertise its brand image and services, in an original, innovative way.

This included restyling the company’s logo and printing it on all of its corporate resources including its business cards, letterheads, and emails. It also included revamping the company’s product catalogues with a new, minimalist design and visual designs in line with its new image.

Gruppo WISE’s crowning achievement was creating a brand new website for the company and photo shoot to display its best work and services to date. The website also includes a blog with specialised articles managed by Gruppo WISE.

To advertise Gandellini Beniamino, Gruppo WISE also organised online marketing campaigns, with new landing pages and the use of Google Adwords, and press campaigns, with posters and other materials and branding the company’s public transports.