Giornale di Brescia

A communication project combining traditional and guerrilla marketing.

Settant’anni nel Quotidiano (Seventy Years in the Life of the Daily Newspaper) is an integrated communication project run and created by Gruppo WISE to mark the Brescian paper’s 70th anniversary.

It is the most widely-read daily paper in Italy. The project’s first stage involved a guerrilla marketing campaign and later press campaigns, a video and website, culminating in an institional event, in which Enrico Bertolino appeared at the prestigious Teatro Grande.

ADVERTISING
CORPORATE EVENT
CORPORATE VIDEO
GUERRILLA MARKETING
SOCIAL MEDIA MANAGEMENT
TESTIMONIAL

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