The Grana Padano Protection Consortium was established in 1954 to protect interests of its producers, maturers and retailers. Grana Padano is currently the most popular product with protected designation of origin in the world.
An event promoting Grana Padano’s Italian Values.
In the context of SportShow, an event designed, developed and managed by Gruppo WISE, Grana Padano requested Gruppo WISE to design, set up and oversee a child’s stand to promote itself and celebrate its health benefits through fun experiential learning activities. To honour ‘The Heroes of Tomorrow’, the company further requested Gruppo WISE to design a themed showroom with gadgets, literature and visuals to promote its values and philosophy.