The Fiere di Parma chooses Gruppo WISE to give shape and voice to the new international fair dedicated to the world of the mechanical industry: an ambitious communication project, to enhance and promote one of the key events in the sector.
Industry and Mechanics:
Gruppo WISE designs
the image of MECFOR,
the new "format"
of the Fiere di Parma.
Fiere di Parma represents a point of reference of the highest level where innovation is the master. The exhibition center in the heart of Emilia covers three hundred thousand square meters and is a showcase of events capable of enhancing the great production activity of Northern and Central Italy. It is in fact at the center of a territory naturally suited to the technology sector where 70% of the companies operating in the mechanical and food sector are concentrated.
The MECFOR project
Fiere di Parma, in collaboration with CEU – CENTRO ESPOSIZIONI UCIMU, organizer of international fairs for machine tools and metalworking, gives life to MECFOR, the new reference point for the mechanical and manufacturing industry. Gruppo WISE has created a direct, effective and captivating image for this new edition to be held from 25 to 27 February 2021.
The starting point of the communication was the creation of the Logo that puts the world of mechanics and industry at the center, enhancing human entrepreneurial ability. Starting from the naming of the MECFOR event – mechanics for – we wanted to give a sense of dynamism, productivity, ingenuity, placing man at the center of three pivotal colours, blue, red and green that recall the colours of the trade halls that will be part of it: Subcontracting, Turning and Revamping.
Starting from this concept, the Visual of the MECFOR event was created by Gruppo WISE: clear, effective, figurative. The gears move creating perfect harmony between the parts, within geometric systems that express dynamism and efficiency in a perfect system.
The concept designed by Gruppo WISE for MECFOR was then used on the various media supports necessary for the presentation of the Fair, in particular in the information brochure that presents this new, smart and innovative edition for the mechanical and manufacturing industry.