Sportshow is an event designed, developed and managed by Gruppo WISE. The company oversees the event’s communication and organisational aspects, including its creation, press office, trade management and social media marketing. It first took place in 2012 to celebrate sport in all its forms and has grown ever since, increasingly enthralling the audience.
The event includes over a hundred disciplines, for instance, fitness, dance, skate, martial arts and water sports. It provides unique visibility and publicity to companies and attracts both seasoned sport professionals and sport lovers. In four editions, the event has attracted over 100 000 visitors.