Powered by AI, WATTY is Italian energy and gas utility, VIVIgas energia’s pioneering device to monitor energy consumption. Its image and inventiveness are courtesy of Gruppo WISE. In their new campaign “La tua casa ti parla” (“Stay connected to your house“), there are two household appliances drawn in pencil by a designer as flat illustrations, that come to life as symbols of sustainability and low-energy consumption.
VIVIgas energia WATTY
Stay connected to your house: design illustrations and motion graphics.
WATTY’s multi-purpose campaign was advertised across all communication channels – paper, online and social resources, to make up WATTY’s powerful and unified brand image.
Gruppo WISE oversaw every aspect of WATTY’s launch and inauguration at Brescia’s “Meeting Immobiliare”. In particular, it designed and set up the brand’s stand with cartoons of the characters in the campaign and created an Educational project, with a designated children’s area with ad hoc resources like colouring books and gadgets. Gruppo WISE further produced a motion graphics video showcasing how WATTY may be used, with easy and straight-forward infographics.