SSAB opens the doors of its Ghedi plant: an event for customers, employees and families

A day designed by WISE Eventi to support the launch of SSAB’s new production line, bringing the international Swedish group’s identity to life and transforming its headquarters into a space for connection, discovery and shared experiences.

Presenting a new industrial investment means going beyond technologies and production processes. It means creating the right conditions for customers, employees and families to get a closer look at the company, understand its evolution and feel part of its journey.

This was the starting point for the SSAB – Swedish Steel Customer & Family Day, held at the company’s Ghedi plant. The project brought the identity of an international Swedish group into a local setting, engaging two different audiences through dedicated experiences connected by a single corporate narrative.

The first part of the event was dedicated to customers and external stakeholders. After the welcome, guests attended the corporate convention and joined guided tours of the plant in small groups, gaining first-hand insight into the heart of the production process. The morning concluded with a networking session and light lunch, designed to encourage dialogue and strengthen professional relationships.

In the afternoon, the plant was transformed to welcome employees and their families. Indoor and outdoor production spaces became the setting for a Family Day featuring recreational activities, creative and safety-focused workshops, entertainment and food experiences. An opportunity to open the company’s doors to the people who contribute to its journey every day, while involving their families too.

Around 300 participants, two distinct audiences and one coordinated event direction. Designing the event meant managing different formats, guest flows and setups while maintaining a consistent narrative aligned with SSAB’s international identity and the objectives of the day.

For WISE Eventi, the value of the project lay precisely in this: transforming the production plant into the setting for the company’s own story, making the new investment something not only to present, but to see and experience first-hand.

The result was an event working across two complementary dimensions: strengthening relationships with customers and stakeholders while creating an opportunity for engagement and connection dedicated to the company’s employees and their families.