A corporate anniversary designed to celebrate 125 years of history and strengthen the sense of belonging.
The creative concept “Symphony No. 125” provided the narrative thread for the entire project. The original name, inspired by a symbolic gesture made by the Bank on the exact day of its 125th anniversary, transformed the orchestra into a metaphor for an organisation in which skills, people and collaboration come together to create a shared result. The entire experience was designed as a cohesive narrative, balancing emotion, institutional presence and engagement. From the narrative identity to the creative direction, every detail helped transform the celebration into a moment of collective recognition, culminating in an evening that brought together more than 800 employees at Brixia Forum. More than a celebratory event, Symphony No. 125 became an internal communication project through which Banca Valsabbina reaffirmed its identity and celebrated human capital as the foundation of a history built over more than a century of growth.
