Circolo Vela Gargnano

The Centomiglia Internazionale del Garda, Italy’s oldest regatta and one of Europe’s most prestigious sailing events, entrusted WISE Eventi with the design and management of the onshore experience for its 75th edition. The objective was to extend the value of the event beyond the sailing competition, transforming the port of Gargnano into a meeting place for crews, partners, sponsors, institutions and the public through a programme of content, entertainment and dedicated activities.

A major sporting event creates value when it engages not only the athletes, but the entire territory that hosts it. The project was developed to strengthen the Centomiglia’s international positioning, promote Lake Garda as a sports and tourism destination and build an experience capable of connecting sailing, territory, social responsibility and networking.

WISE Eventi designed and produced an event plaza of more than 450 sqm within the port of Gargnano, transforming the area into a dedicated event village. The project combined a stage, installations, hospitality and a continuous programme for the public, crews and stakeholders, including a talk show hosted by Maddalena Damini, prevention-focused sessions developed with the Carolina Zani Melanoma Foundation and the Homerus Regatta for visually impaired sailors. WISE Eventi also managed the event’s integrated communication, developing the visual identity, storytelling, official magazine and social media channels. The project transformed the Centomiglia into an experience that brought together sport, communication, inclusion and destination promotion, reinforcing Lake Garda’s role as one of Europe’s leading locations for major sailing events.

Hai un evento in mente?