Dinamica Club, a sports facility of more than 1,000 square metres featuring CrossFit, squash, classes, a swimming pool, padel courts and training areas, wanted to position itself as something different from a traditional gym.
Sports club and fitness experience
Dinamica Club, a sports facility of more than 1,000 square metres featuring CrossFit, squash, classes, a swimming pool, padel courts and training areas, wanted to position itself as something different from a traditional gym.
WISE built the club’s visual identity around the claim “Don’t call it a gym”, developing the logo, coordinated image, website, brochure and communication materials.
A more distinctive, dynamic and recognisable sports Brand, capable of conveying a new idea of a club and enhancing experience, technology and professionalism.