CASO STUDIO
Gefran Spa - Family Day Natale
Case study

Christmas Family Day

A Christmas Family Day that opened Gefran’s doors to over 800 people, transforming the company headquarters into a Christmas village for employees, their families and the local community.

Client
Gefran Spa
Event category
Team Building & Family Day
Event format
Open Day Aziendale · Family Day · Christmas Event
Participants
Over 800 employees and their families
Location
Brescia, Italy

The request

Gefran S.p.A., based in Provaglio d’Iseo (Brescia) and internationally recognized for the design and manufacture of sensors, components and systems for industrial automation, chose to organize a Christmas Family Day to celebrate the contribution of its people and strengthen the connection with their families. The goal was to open the company’s doors, share its corporate culture and transform the workplace into a space for connection, discovery and shared experiences.

Gefran Spa - Family Day Natale
Gefran Spa - Family Day Natale
Gefran Spa - Family Day Natale
Gefran Spa - Family Day Natale
Gefran Spa - Family Day Natale
Gefran Spa - Family Day Natale

Objectives

Opening the company’s doors to families means making the value of the people who contribute to its growth every day tangible. The project was conceived to strengthen the sense of belonging, share the company’s culture and celebrate an organization whose identity is built on continuity, strong relationships and the value of community.

The project

WISE Eventi conceived and delivered a Christmas Family Day, transforming Gefran’s headquarters into an immersive experience that combined the company’s story with the magic of the festive season. More than 800 employees and family members were guided through the production facilities, alongside a Christmas village featuring activities for children and adults, entertainment areas, social moments and a variety of food experiences. From creative concept and production to the direction and on-site management of the entire event, every element was designed to celebrate the company’s people and turn an open day into an employer branding project, strengthening the sense of belonging and telling the story of Gefran through the people who bring its values to life every day.

Gefran Spa - Family Day Natale
Gefran Spa - Family Day Natale
Gefran Spa - Family Day Natale
Gefran Spa - Family Day Natale
Gefran Spa - Family Day Natale
Gefran Spa - Family Day Natale
Gefran Spa - Family Day Natale
Gefran Spa - Family Day Natale
Gefran Spa - Family Day Natale
Gefran Spa - Family Day Natale
Gefran Spa - Family Day Natale
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