Publishing — Integrated communication for the newspaper’s 70th anniversary
Giornale di Brescia, the province’s leading newspaper and Italy’s most widely read local daily, wanted to celebrate its 70th anniversary through a project capable of enhancing its history, its role in the local area and the bond built with generations of readers. The goal was to turn an institutional anniversary into a communication journey capable of engaging audiences, stakeholders and the community.
WISE conceived and coordinated “Settant’anni nel Quotidiano”, an integrated communication project developed through a multichannel strategy. The journey began with a guerrilla marketing initiative designed to spark curiosity and engagement, continued with dedicated print, video and web content, and culminated in a celebratory event at Teatro Grande in Brescia featuring Enrico Bertolino. Every touchpoint was designed to convey the newspaper’s historical value through a contemporary language.
A project that transformed an important anniversary into a shared experience, strengthening Giornale di Brescia’s positioning as a reference point for local information. The integrated communication enhanced the Brand’s history, consolidated its relationship with the local area and amplified its visibility through a coherent and memorable journey.
