Giornale di Brescia celebrated 80 years of journalism and of building a strong relationship with its local community. The anniversary was an opportunity to highlight a heritage shaped by history, people and collective memory, without limiting the celebration to the past. The goal was to create a narrative capable of reaffirming the newspaper’s contemporary role while projecting its identity towards the future.

WISE developed the strategic and creative concept for the entire anniversary programme, defining the 80th anniversary logo, the claim “Read the present, write the future”, and the campaign’s visual and narrative system. The concept was then translated into an integrated communication project spanning the city, the wider local area and multiple channels, from urban communication to audiovisual production.

An anniversary transformed into a Brand, communication and community engagement project, bringing an 80-year heritage into a contemporary context. The campaign took the story of Giornale di Brescia beyond its pages, creating a dialogue between memory and the future and strengthening the newspaper’s connection with its community.