Kaleikos was founded as a showroom dedicated to fabrics, wallpapers, interior finishes and design materials, with the aim of offering a consultancy experience for architects, interior designers and private clients. The project required building a Brand capable of enhancing the breadth of the offering, the elegance of the spaces and the design approach that characterises the showroom.

WISE developed the Brand starting from the naming through to the entire communication system. Visual identity, payoff, website, photographic art direction, social strategy and team training were designed to transform textures, colours and materials into a coherent and distinctive brand language.

An elegant and recognisable Brand, capable of presenting Kaleikos as a space dedicated to design, consultancy and the experience of contemporary living. A communication system that enhances the dialogue between materials, design and people.