Retail & E-commerce — Online platform with more than 11,000 products
Metalmark, a long-established retail Brand with a 28,000-square-metre store, needed to accelerate the evolution of its commercial model by bringing a catalogue of more than 11,000 products online. At a time when access to the physical store had become more difficult, the challenge was to rapidly build a new digital sales channel while maintaining order, usability and continuity with warehouse management.
WISE designed and developed the metalmark.it e-commerce platform with a focus on user experience, management-system integration and scalability. The catalogue was organised into 105 categories and subcategories, connected to the management system and central warehouse, and integrated with advanced tracking tools, live chat, newsletters, a blog, Google Merchant Center, Facebook Shopping and Trovaprezzi.it.
The e-commerce platform went live in a month and a half, transforming a commercial urgency into a structured digital project. In its launch month, the website recorded 40,000 users, opening a new sales and relationship channel for Metalmark, synchronised with stock levels and designed to expand the Brand’s competitiveness nationwide.
