Metalmark, a long-standing retail brand with a 28,000 sqm store, needed to accelerate the evolution of its commercial model by bringing a catalogue of over 11,000 products online. At a time when access to the physical store had become more difficult, the challenge was to quickly build a new digital sales channel, while preserving order, usability and continuity with warehouse management.

WISE designed and developed the metalmark.it e-commerce platform with an approach focused on user experience, back-office integration and scalability. The catalogue was organised into 105 categories and subcategories, connected to the management system and central warehouse, and integrated with advanced tracking, live chat, newsletter, blog, Google Merchant Center, Facebook Shopping and Trovaprezzi.it.

The e-commerce site went live in a month and a half, turning a commercial emergency into a structured digital project. In its launch month the site recorded 40,000 connected users, opening a new sales and relationship channel for Metalmark — synced with stock levels and designed to expand the brand’s competitiveness on a national scale too.