Dynamitick, one of the first companies to introduce dynamic pricing in Italy, had expanded its market and offering to the point where its original name and positioning no longer represented the business.
AI, dynamic pricing and Brand evolution
Dynamitick, one of the first companies to introduce dynamic pricing in Italy, had expanded its market and offering to the point where its original name and positioning no longer represented the business.
WISE supported the Brand’s evolution into Premoneo, developing the naming, payoff, logo, visual identity and communication of the new positioning focused on AI-based pricing, forecasting and segmentation.
A new Brand more aligned with the company’s evolution, capable of conveying predictive technology, market growth and strategic support for business decision-making.