Progetto 6 has been operating in the field of technological identification for over thirty years, developing solutions for logistics, transportation and the supply chain. The company’s growth and the evolution of its expertise called for a communication strategy capable of conveying its value beyond the technological dimension, strengthening its positioning as a strategic and consulting partner for its clients.

WISE developed an integrated path involving strategy, branding, communication, digital and training. From positioning definition to tool design, every phase was built to ensure coherence between identity, messaging and touchpoints — transforming communication into a structured, measurable system.

A clearer, more recognizable and structured brand, capable of communicating value consistently across all channels. The new system laid the foundations for sustainable growth in visibility and positioning, supporting dialogue with clients, stakeholders and target markets.