Slingofer, a company active since 1961 in the design and manufacture of handling and lifting equipment for the steel industry, needed recognisable communication for the international market.
Lifting and handling equipment for the steel industry
Slingofer, a company active since 1961 in the design and manufacture of handling and lifting equipment for the steel industry, needed recognisable communication for the international market.
WISE developed the “Power To Move” concept, translating the company’s mission, core business and global dimension into a claim, visual identity, corporate materials and trade-fair stands.
A more distinctive industrial communication system, capable of conveying quality, safety and movement through a language aligned with the sector and international trade fairs.