Energy — Integrated campaign, lead generation and corporate event
The objective was to promote VIVIgas energia’s gas and electricity offers through a project combining visibility, engagement and lead collection. The challenge was to transform a commercial campaign into a travelling Brand experience capable of communicating with the public in a direct and recognisable way.
We conceived the creative concept and developed an integrated communication project featuring Marco Berry as testimonial. The programme included a print and video campaign, a national promotional tour, lead-generation activities with data collection, a prize competition, a corporate convention and the final VIVIgas BeTalent event.
A project that took the Brand beyond traditional channels, creating direct contact with the public and strengthening the visibility of the offer through advertising, local activities, video content and the event experience.
