ACI · 1000 Miglia Srl · Alisolidali · La Zebra Onlus

CASO STUDIO

Case study

A charity fundraising project developed around the 1000 Miglia, turning one of the world's most iconic events into a tangible opportunity to support the local community.

Client: ACI · 1000 Miglia Srl · Alisolidali · La Zebra Onlus
Event category: CSR & Charity
Event format: Charity Event · Fundraising · Evento collaterale alla 1000 Miglia
Participants: Over 500 guests
Location: Brescia, Italy

The request

During the 1000 Miglia, the world’s most famous classic car race, ACI, 1000 Miglia Srl, Alisolidali and La Zebra Onlus created 1000 Miglia Charity, a fundraising project supporting the Children’s Hospital of Brescia. The initiative was designed to harness the event’s media reach and relationship value and transform them into a tool capable of generating tangible local impact.

Objectives

When an international event becomes part of a territory’s heritage, it can also become a powerful lever for social responsibility. 1000 Miglia Charity was created to engage partners, institutions, businesses and the public in a shared solidarity project, demonstrating how communication, participation and fundraising can support a meaningful cause through a collective experience.

The project

WISE Eventi developed the creative concept and communication strategy, coordinated promotional activities throughout the event and created a fundraising programme combining a charity dinner, activations with guests and international VIPs, and an online charity auction in partnership with CharityStars. The initiative exceeded its €100,000 fundraising target for the Children’s Hospital of Brescia and was recognised at the BEA – Best Event Awards as Best Non-Profit/Social Event. It also received the Special Jury Award for Best Effectiveness, confirming its value as a high-impact model for communication and fundraising.

ACI · 1000 Miglia Srl · Alisolidali · La Zebra Onlus - 1000 Miglia charity

The request

Objectives

The project

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