CASO STUDIO
Apindustria - 60° Anniversario Confapi Brescia
Case study

An institutional anniversary designed to celebrate sixty years of representing SMEs, strengthening dialogue between businesses, institutions and the economic community through an event of national relevance.

Client
Apindustria
Event category
Meeting & Convention
Event format
Anniversary & Celebration
Participants
Institutional event · Convention · Cena di Gala
Location
Over 800 guests
Brescia, Italy

The request

Confapi Brescia, the representative association for more than 1,300 small and medium-sized businesses in the area, celebrated sixty years of activity with an institutional event designed to represent not only the organisation’s history, but also its evolution and strategic role within the national economy. The anniversary provided an opportunity to bring together businesses, institutions and stakeholders, celebrate the journey built over the years and present a new phase in the Association’s identity and development.

Objectives

Celebrating sixty years of representation meant reaffirming Confapi Brescia’s value as a key interlocutor for businesses and institutions. The event was conceived as a platform for dialogue connecting enterprise, politics, economics, academia and the media, while also marking the launch of the Association’s new identity as a symbol of continuity and renewal.

The project

WISE Eventi designed and coordinated an institutional event attended by more than 800 entrepreneurs, stakeholders and institutional representatives. The convention featured leading figures from Italy’s national landscape, including Adolfo Urso, Minister of Enterprises and Made in Italy; Cristian Camisa, President of Confapi; Emilio Del Bono, Mayor of Brescia; Guido Guidesi, Councillor for Economic Development of the Lombardy Region; economist Giulio Sapelli; SIMEST President Pasquale Salzano; Il Giornale Editor Alessandro Sallusti; economist Carlo Cottarelli; historian and political scientist Giovanni Orsina; Giovanni Foresti of Intesa Sanpaolo; economic journalist Marco Nava; and Roberto Saccone, President of the Brescia Chamber of Commerce. The project integrated convention, show direction, production, staging, hospitality, communication and gala dinner within one cohesive experience, culminating in the official presentation of Confapi Brescia’s new identity: the symbol of an Association capable of combining sixty years of history with a forward-looking vision.

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