CASO STUDIO
Visit Brescia - BILNI – Borsa Internazionale dei Laghi del Nord Italia 2022
Case study

An international B2B workshop designed to promote the Lakes of Northern Italy, with Lake Garda as the host destination and the setting for an experience dedicated to networking and destination marketing.

Client
Visit Brescia
Event category
Networking
Event format
B2B workshop · International event
Participants
Over 400 guests
Location
Lago di Garda, Brescia, Italy

The request

BILNI – Borsa Internazionale dei Laghi del Nord Italia is the leading B2B event dedicated to promoting and marketing Italy’s lake destinations. Promoted by Visit Brescia, the initiative brings together international buyers and specialised tourism operators to position the Lakes of Northern Italy as an integrated, competitive destination in international markets. For this edition, Lake Garda served as the host territory and the starting point for showcasing the destination’s landscape, cultural heritage and food and wine excellence.

Objectives

In tourism, first-hand knowledge of a destination is one of the most effective ways to generate new business opportunities. BILNI was created to connect international buyers with highly specialised operators, transforming networking into an immersive experience that showcases the territory and strengthens its positioning within the international tourism landscape.

The project

B2B workshops, networking and destination experiences came together in a format that combined relationship-building with discovery. Activities took place in some of Lake Garda’s most representative venues, giving buyers the opportunity to experience the destination’s tourism offering and local excellence first-hand. WISE Eventi supported Visit Brescia in the design and production of the event, contributing to the creation of an international platform connecting tourism supply and demand.

Parliamo del tuo evento

Hai un evento in mente?

Raccontaci il tuo evento.

Richiedi un preventivo