To re-enact the 1000 Miglia, the world’s most famous historical car race, Gruppo WISE was asked by ACI, 1000 Miglia Srl, Alisolidali and La Zebra Onlus to develop the 1000 Miglia Charity fundraising project, to raise money for Brescia’s Children’s Hospital. This earned the company the Best Event Awards in the Non profit-Social category of the BEA 2018 World Festival (The International Festival of Events and Live Communication) and Special Jury’s “Best Effectiveness” award.
The Team at Gruppo WISE were in charge of creating the event, setting up its communication accessories and managing its promotional activities during the historical race with internationally well-known VIPs. It also organised a charity dinner and an online auction with Charity Stars. The event resulted in a sales price that exceeded the expected 100,000 euros.